What Is an SEO Audit?
SEO Audit (search engine optimization audit) is important to your business’ success. If you’re not sure what SEO audit is, it’s the process of comparing the quality of your organic listings with your competitors. What is SEO audit? (hint: it’s probably a bunch of what that SEO audit consists of) Why is SEO Audit so important to your business? 4 Dirty Secrets of Many Audits
In the competitive business world, being a good SEO consultant means focusing on the technical details behind search engine optimization – how to improve your rankings in Google and other major search engines, how to improve your website’s usability, and how to attract new customers. While this sounds like a lot, it’s actually fairly small. And there are dozens of ways to improve the quality and quantity of your traffic and sales. But there’s only so much you can learn from looking at Google’s search results.
So, what is SEO, exactly? Search Engine Optimization is the art and science of optimizing a site for search engines. This includes both the use of algorithms and the proper application of those algorithms. SEO requires an exceptional understanding of how search engines work, the various techniques of search engine optimization, and how to build organic, quality backlinks. All of these technical aspects are the reason why some companies think that technical SEO is unnecessary.
But technical audits of SEO can be just as important as the technical aspects themselves. It’s easy to make technical errors when working with the advanced algorithms and code that make up Google and other major search engines. Sometimes, these mistakes can be very costly. And even if you make no mistakes, your site may still not perform well on Google. That’s why having a professional company to do an SEO audit of your site is absolutely critical.
An SEO audit is often conducted by a third party company, sometimes called a technical reviewer or a librarian. In these days, it’s very rare for companies to employ their own in-house technical reviewers and librarians, so hiring outside specialists makes perfect sense. When you have someone inside the company that knows about search engine optimization and has the time to go over every aspect of the process, you know that the plan will succeed. When you hire someone else, you’re often left guessing as to how to implement the plan, and that can lead to complications down the road.
Having an outside technical eye check over your SEO strategy can be very beneficial. For example, a librarian who specializes in information technology might be able to make sure that your application of Google AdSense is fair and accurate. An SEO audit team of experts will also have the resources and expertise to look at the various components of your website to determine if your approach is technically important. If it is, they can suggest ways to improve on it.
While there are some SEO firms that offer SEO audits, many of them actually offer technical review services, which can include things like checking your website for broken links, missing pages, content mismatches, and other technical errors. These audits can be useful, especially for smaller business owners who don’t necessarily have the budget to pay an outside firm to monitor their website. But large firms that offer local search rankings and other types of online advertising usually already have a team of internal analysts looking into these issues on a daily basis, so if you’ve decided to go this route, it’s best to stick with the larger firms for the most important aspects.
In short, SEO audits are very good for learning more about how your website is ranked in the major search engines, and the next time your SEO firm conducts one of these audits, you’ll be able to see what areas need improvements. This can result in better rankings, more traffic, and a higher level of revenue. It also allows you to get an idea of whether or not you’re using the best practices available for improving your rankings. So, if you want to make sure you’re getting the most from your search engine optimization, an audit is definitely a good way to go.