An SEO audit is essentially the process of looking at how well your website relates to industry standards. The audit will identify:
On-Page Audits. Keyword research is an integral part of any SEO audit. The purpose of this aspect of the audit is to gain a better understanding of your current position in the market place. The on-page audit will identify:
Off-Page Audits. The aim of the on-page audit is to determine your current ranking in search engines against key industry terms. This will help your SEO consultant provide you with reports that you can use to analyse where improvements are needed. The reports from the search engines usually focus on a particular area of your website such as a recent keyword analysis or competitor analysis.
Competition Analysis. An SEO audit helps to provide an in-depth competitive analysis. The purpose of this section is to identify how your competitors are achieving results and what methods they are using to achieve those results. Each section within the audit will focus on one or more aspects of your website. This section should be used to gather relevant data and then be used to generate reports that can be presented to your SEO consultant. The reports generated from the competition analysis should focus on the competition level, current and future ranking positions, current and future optimization efforts, and the competition behavior.
Search Engine Optimization. The purpose of the search engine optimization audit is to obtain a better understanding of your website’s SEO performance. The section will identify which keywords and key phrases are performing best for your business. The audit will also identify the number of websites that are optimizing the same keyword or key phrase. The purpose of this section is to identify where improvement is needed and where you may need to revise your strategy.
Keyword Research. It is important to understand the importance of keyword research to search engines and to your business. The purpose of the keyword research section of a SEO audit is to review the current SEO trends and to see how your competitors are performing with respect to those trends. The section should focus on both current and long term optimization efforts, as well as new keyword trends. Each section will include a report on the number of pages optimized for each keyword, a description of the keyword research process, the primary keywords, and a list of the most effective keywords, divided into categories.
Branding Analysis. A comprehensive SEO audit should also review the SEO strategies and campaigns being executed by your competitors and identify any weaknesses that may exist. The section should focus on analyzing each company’s brand development efforts and identifying what keywords and phrases are helping to promote the brand and what pages your competitors are using to boost brand recognition. The objective is to find ways to improve on these efforts and to see how those changes impact search engines.
On-Page Optimization. Search engines play a large role in the success of any website. In order to rank well, a site must be optimized well on the Internet and must receive targeted traffic from the most appropriate sources. To perform an effective SEO audit, your team should focus on analyzing the websites and the pages being used to attract visitors, both as an individual visitor and as a search engine result. The purpose of this section is to optimize on-page optimization and to identify areas that could use improvement. Each page will be scored based on the number of times it has been optimized and the total number of links associated with the page.