A thorough SEO audit is a must for any webmaster who aims to dominate his/her niche. The main objective is to discover any errors in coding or in the structure of the web pages. It also seeks to identify current or emerging competitors. In doing so, it prevents unnecessary spam and makes suggestions for you to improve your site’s health.
To learn more about how and why to do an SEO audit, check out these great tips and get some invaluable information on how to do an SEO audit. First, decide whether you wish to conduct a comprehensive search engines optimization (SEO) campaign or conduct a keyword analysis only. If you intend to conduct a comprehensive campaign, then a good SEO consultant can help you achieve your goals. However, if you just want to dig into the basics of your online business, then you’re better off with the keyword analysis.
A SEO Auditor will help you determine the number of sites that have reached Google PageRank 7 and above for particular keywords. They can also tell you what the latest Google page rank values are for your chosen keywords. This important step allows you to assess how competitive your site is for certain keywords. On the other hand, the keyword analysis reports provide you with enough information for you to gauge your site’s standing for a specific set of keywords. It’s then time to start working on improving your site’s ranking.
Another aspect of SEO audits is to determine whether or not internal links from other websites are functioning properly. This can be determined by checking for broken links, missing internal links or non-relevancy. A good SEO consultant will conduct an audit of internal links, to assess the overall health of the site. It’s at this point that you’ll be given the opportunity to make whatever changes are necessary to increase your page speed and crawlability.
Once you have a complete SEO audit in place, you’ll want to turn your attention to the next phase: optimizing for the search engines. The SEO consultant should look at your website’s meta tags, title, headings, URL, description, keywords and tags, image and alt tags, and social media profiles. All of these components need to be thoroughly reviewed as part of an overall assessment of your site. If your meta tags, titles and headings aren’t optimized for your chosen keywords, then it’s unlikely that you’ll be able to gain a higher ranking in search engine results.
On-page SEO requires various tasks. The most obvious task is to conduct keyword research to identify key phrases that will attract visitors. In addition to keyword research, you’ll also need to build links from relevant websites and include content optimization with keyword density, title optimization and Meta keywords. For the latter, you’ll likely want to hire a freelance SEO professional. Keyword research and building links require a detailed understanding of what works and what doesn’t. The purpose of on-page SEO is to attract targeted traffic so you should always tailor your approach based on this.
The final step of on-page SEO audit involves link building. You need to make sure that your internal linking structure is appropriate and that you are constantly monitoring your link building campaign. Most importantly, if you want to achieve success in the long term, you need to make sure that you are constantly monitoring your competition and making any adjustments where needed. This will ensure longevity of your site and your ability to remain at the top of your industry.
As you can see, there are many different components to SEO audit. You must focus on each of these areas individually, in order to achieve the results you are looking for. You cannot rely on one size or technique for success. Instead, you must adapt your SEO practices as necessary and continually monitor your rankings to ensure your site is ranked within the top 10 search engine results pages. SEO audits can be time consuming and tedious, but they are necessary to ensure your success.