Basically, SEO audit is an organized process of improving a web site’s online relevance and performance. This method usually covers various components of a site such as website architecture, content-related matters, indexing, keyword research and buckling analysis. All these components are necessary if you want your site to receive maximum search engine traffic. The good news is that you can conduct SEO audits on your own without hiring an outside professional.
An in-depth SEO audit will reveal great ways to improve your ranking. You may already be aware that your site isn’t as optimized as it could be but this is what you need to know. A thorough report will tell you how you can optimize your web pages so you get a full page rank and organic traffic. These reports are also a great way to find any missing links or broken links and bring them back into play.
SEO reports come in various forms. Some SEO firms offer full SEO reports with detailed analysis and reporting. Other SEO companies offer reports in the form of cheat sheets so you can quickly understand organic performance results. Still others provide reports in the form of free downloadable PDFs so you can download, read and analyze the entire report in minutes. All these formats are very convenient and can make your SEO work much easier.
One popular format used by SEO firms is the SEO audit template. This template provides an outline of the most important SEO areas and how they affect the page ranking strategy. The outline also includes other areas such as keyword research which includes competitor analysis. Most audit reports come with several worksheets so you can dig deep and look for specific details regarding each section.
SEO firms that use off-page audits and competitor analysis often use a variety of tools to generate this report. One popular tool is Google’s Webmaster Tool. This tool allows users to find out the search engine spiders that index web pages and also the links from those pages. The more spiders that crawl a site, the higher its crawlability. Each link, whether it originates from a Google PageRank page, internal link, the affiliate site or directory link, has an effect on the site’s crawlability. So each page analyzed must have a Google Webmaster Check value that determines its crawlability.
Another popular tool used for SEO audits is keyword research tools. These tools allow users to find the most popular keywords used to search for particular pages. Users then can apply search engine optimization strategies to these keywords and optimize their pages. It is important to realize that each keyword has a unique set of rules associated with its use. Thus an SEO analyst should not depend solely on the use of competitor analysis and keyword research data alone to determine what keywords are effective.
An SEO analyst should also understand how to use tools such as keyword density analysis and meta keyword optimization. The purpose of these tools is to increase the number of high-quality, relevant keywords in an article, post or website page. In addition, the analysis tools show the competition for each word in the chosen keyword. In general most high-quality competitors will have an easier time with words that carry fewer competing variations. Thus the SEO consultant should keep in mind that while optimizing for a specific keyword may be effective, applying the same strategy to a different keyword may yield different results.
SEO audits typically include both on-page and off-page data. While analyzing websites that have an SEO audit, the consultant should concentrate on the on-page elements. This includes identifying problems with link building and other issues related to keyword relevancy, content optimization, linking campaigns and other issues that may affect the competitiveness of the target domain. The on-page audit also should include identifying any problems with keyword targeting and content writing. Finally, it should also include looking for over-optimization of specific keywords and keyword phrases within the website.