What Does Google’s New Algorithm Does to Your SEO Efforts?
Google recently changed their search algorithm again. Google claims to change their search algorithm up to 12 times per year. In most cases, Google updates are no bigger than a piece of news worthy of your attention. However, occasionally, Google brings out a major change as drastic as the recent Panda update, so radical that it completely disrupts all do SEO practices.
So, what is so significant about Google’s algorithm updates? And how exactly does such an event affect SEO professionals today? Google panda update was specifically designed to prevent the spam indexing on Google. As such, if you want to get your website listed and ranked on the first page of the results, you have to comply with Google’s update.
The main concern that SEO professionals have with Google panda update is the effect it will have on search engine optimization. Google has always been known for one of the most powerful search engine algorithms ever. They have also become the biggest player in the world of online business. If Google were to change their algorithm in a drastic way, it would negatively impact online business owners. In fact, a lot of SEO professionals have already warned their clients against the possible Google panda update.
Google Algorithm Changes Explained What exactly does this mean to business owners? Basically, Google has always been in the habit of changing their search results, so much so, that they have even created “Google Instant” so people can browse through the latest Google updates straight from their home computers. While this is an excellent service, SEO professionals should take note of two important Google Algorithm Updates that could drastically alter the rankings of your websites.
Google Algorithm Updates RankBrain: The RankBrain is Google’s latest machine learning algorithm. The goal of the RankBrain is to ensure that Google’s results pages (SERPs) get the highest possible ranking that Google can easily achieve given the data that Google has collected. Basically, the RankBrain improves the relevance of web pages by gathering relevant data from the internet, then using this data to determine the relevance of a particular query result. While the RankBrain is a wonderful machine learning algorithm, many professional SEO professionals are concerned about how well the RankBrain will impact your SEO rankings.
Google Algorithm Update Sheds a Huge Light on the Positioning Cap of a Page Google’s current ranking system has three main components – the Google page rank (PR), the Google page link (PL) and the Google referral network. The PR and the PL are not directly tied to each other. When a Google page is updated, both the PR and the PL may be affected depending on the update. Google stated in its Google+ Blog post that the recent RankBrain update had no direct effect on the PR or the PL of any web pages. In other words, the update did not cause a Page Rank change (PR) to a site, but rather affected the way that the PR was calculated, resulting in some web pages losing their PR values.
On the contrary, some experts such as Matt Cutts believe that the RankBrain update is largely to blame for the decline of some high ranking pages. Matt Cutts states, “In our experience, the most affected pages are those that are keyword stuffed and have very little content. Keyword stuffing is quickly becoming a problem because it eats up a lot of memory and hard drive space that is normally reserved for important, long-tail keywords.” The core algorithm that Google uses to determine the page rank (PR) also has some overlap with the Google Panda and Google Penguin update that was introduced in July of 2021. The main difference between the two is that with the Google Panda update, the company focused on external links while in the Google Penguin update, the focus was on internal link density.
So, what does this all mean for business owners? Given the state of confusion over the recent changes, it would be easy to think that the best way to deal with the update would be to completely avoid it and move on. Unfortunately, this is not an option. Even if you are using a landing page or blog site that is optimized for the new Google Algorithm, you may still end up seeing a drop in ranking. As long as you keep an eye on the landing pages and blog sites of your competitors, you should end up with a fair ranking.