What Does an SEO Audit Tells You?
A SEO audit is a necessary step in every web site lifecycle, particularly if an online business wishes to boost its web visibility. Depending on the outcomes, you may be able to eradicate the SEO problems and subsequently plan further activities for the business improvement and the project as a whole. SEO audits are conducted to identify the gaps that exist between what the competitors are doing and your own SEO procedures. The methods used by competitors may not be applicable to your website, while the methods used by your competitors may not be applicable to your requirements. This gap in procedures could be the key to the achievement of your business objectives. A successful SEO audit should identify such inadequacies and recommend revisions or modifications to the existing SEO processes to make them more effective.
A SEO audit is divided into two major categories: qualitative audit and quantitative audit. Qualitative audit generally refers to a manual search engine optimization study conducted on a representative sample of the websites owned or controlled by the company. It attempts to reveal the factors or elements that affect the ranking of the websites by different search engines. The main objective of the qualitative audit is to provide relevant data to the decision-makers so that they can improve their SEO policies. The objective of quantitative audit is to increase the search engine rankings of the sites based on scientific methods.
A SEO audit focusing on social media influence is referred to as social media influence audit. This type of audit focuses on the effect of changes in the content of websites on the search rankings. This can be done by studying the behavior of users or visitors of popular social media sites. It involves analyzing the keywords used in the content, the number of times the keywords appear, the types of links used and the number of people who click on them.
Social media influence audit also determines whether the content published on the social media sites influences the rankings of organic search results. The social media websites are identified according to the content published on each of the sites. It also includes information about the amount of time the articles or newsroom material is shared by the social media users. The method uses spiders to scan the web pages to detect the links of competitors’ websites.
A SEO audit determines the effectiveness of internal linking strategy. This involves analyzing the relationship between the internal linking structure and the search rankings. This helps the site owners to determine whether the internal links build organic links that improve the organic ranking. Other things considered for evaluation include the content, keywords and relevancy of the pages.
A comprehensive SEO audit evaluates the functioning of SEO campaigns and system. It also determines the performance of internal links, search engine cache and other search engine components. The SEO audit data is extracted from the search console reports for quality assurance testing. The audit data is analyzed using the specific parameters defined in the audit procedure.
An effective SEO audit identifies the main search issues that affect search engine rankings. It then determines the ways to address these issues. The method identifies the major search terms and various high-quality audit landing pages that address these problems. It also identifies the link growth points among competitors and high-quality audit landing pages that improve the performance of competitors. This enables a search engine optimization company to measure the effectiveness of its competitor’s strategies.
An organic SEO audit determines the amount of work performed and the budget level required to perform the work. This is based on organic growth points calculated from the organic analysis results. Organic growth points refer to the positions in search engines that get more organic traffic over the long term. The methods used to measure the work include analyzing the links of competitors, analyzing the organic search results, analyzing the keyword analysis results and identifying the search phrases with high search engine visibility.