What exactly is an SEO Audit? An SEO audit is a procedure that assesses your site’s performance when it comes to the most current SEO best practises. This includes performing a thorough examination of internal linking and search engine optimization and competitor analysis. Audit is performed throughout an SEO audit to various factors in your web site.
What are the components involved in an SEO audit? During an SEO audit the auditor will carry out a number of steps to ensure your web pages are optimised for your specific requirements. An on-page SEO assessment considers many elements of your on-page optimisation and will include checking for duplicate content, usability, search engine rankings and page title/ptin tags. In addition to these on-page elements an SEO analyst will also check your off-page elements such as directory submission, internal and external linking, web hosting and server selection. Finally, in order to assess the effectiveness of your web site a SEO analyst will check for any domain name errors and perform an overall ranking review.
What keywords or key phrases will be investigated during the audit? During an SEO audit, the SEO team will carefully examine the content and structure of your web pages to identify any keywords or key phrases that may not be effective at improving your ranking. The SEO team will also consider the number of times each of the items is used, the competition for each item and the density of the items. The main factors considered are the competitiveness of the item and how often it is used.
What types of reports can I obtain from an SEO report? A report provides the SEO analyst with various aspects of the audit. The first aspect is the competition analysis which identifies how many other sites are using the same keyword and various aspects of that keyword. This includes the number of links for each site. Another aspect is the optimization of the page’s structure. This considers such things as meta tags, title tags, alternate tag descriptions and various elements of the page.
Why should I use SEO reports when against the use of reports generated by the competitors? The main reason to use an SEO report when compared to competitor analysis is that an SEO report is highly detailed and contains all of the data and tools that an individual needs to successfully optimize your web pages. When compared to competitor data, an SEO report provides detailed information about the key metrics that relate to the keywords you choose to use for your web site. For example, the competition analysis report lists the number of times each of your selected keywords appears on each of your web pages. This data is also shown in an unrated format so that the reader can compare the individual pages to determine whether you are getting maximum results with each of your chosen keywords.
How important is backlinks to my ranking? Backlinks directly affect your ranking in the SERPs (Search Engine Result Pages). This means that more backlinks to your pages will result in higher rankings and a corresponding increase in traffic. Backlinks can be acquired through many ways including reciprocal linking schemes where one website exchanges the link of another with you in return for some type of traffic or visibility.
What could affect my ranking? There are numerous potential reasons which could affect your ranking. One way to check the effect that these changes would have been to request a SEM audit from any of the top-rated agencies. A complete audit from all of the top SEO agencies will reveal a multitude of details which could impact your position in the SERPs. An audit also reveals the existence of negative backlinks, changes in the structure of the site, changes in the meta-tags and XML sitemap and many other details.
What are the advantages and disadvantages of each method of SEO audit mentioned above? On-page SEO audits tend to reveal the largest number of problems and issues. In order to achieve a successful on-page audit, it is important to perform a manual inspection of the website. It is also important to understand how various aspects of the website could affect your ranking in the SERPs (Search Engine Results Pages). Off-page SEO audits tend to reveal the smallest amount of problematic elements and therefore provide the greatest insight into how a change in the url structure or in the content of the website could affect your ranking.