What Are the Top 7 Growth Strategies For Digital Marketing?
Digital Marketing is one of the most important components of business online today. In fact, for any online business to remain competitive, digital marketing is absolutely critical. At a deep level, digital marketing encompasses advertising delivered via digital platforms like search engines, social networks, blogs, email, and even mobile apps. By engaging consumers in a digital ecosystem, you position yourself as an industry leader, establish brand recognition, and put your company at the forefront of your consumer’s mind when they’re ready to purchase.
So, what makes digital marketing so appealing? In short, it provides consumers with more options than ever before. Whether you want to sell directly to them (SEO advertising) or indirectly via popular social media platforms, advertising can take place almost instantaneously. Furthermore, consumers can also respond to ads in real-time – something that search engines have only recently started supporting. With millions upon millions of digital channels across the internet, any advertising campaign can reach an incredible number of prospective buyers.
But how do you go about implementing digital marketing? The first step is to understand the current trends in online buying behaviour. Everyone knows that the buyer’s mindset is changing; we’ve heard a lot of buzz over social media marketing, video advertising, video chat, etc. But there’s also a new mindset coming online that is more transactional in nature, driven by search results and product reviews. If your target audience is one focused on content and entertainment, this will be an excellent opportunity for you to expand your brand and take your company to the next level.
So, what are the main KPIs you should measure to determine the success of your content marketing strategy? The two most important KPIs for content marketing strategy are:
Cost Per Impression (CPM) – This is how much money your digital marketing campaign is costing you per view or sale. To put it simply, this is how much it is costing you to advertise your product or service. The lower the cost per impression, the more successful your strategy will be.
Social Media Metrics – How many new audiences are you driving through your Facebook, Twitter, LinkedIn, Pinterest share buttons? How many of these new audiences are converting into new sales? Digital marketing success is measured by the number of impressions and sales that are being generated from your social media efforts. You can track these metrics through your analytics platform. Remember that conversions don’t just happen; they must be a target. The conversion rate of your current efforts should be closely monitored to ensure that all of your advertising is reaching your audience with the right message.
Search Engine Visibility – With any digital marketing strategy, your goal is to get noticed from the search engine. The ideal goal is to get ranked higher on Google. To achieve this goal, you will want to make sure that your PPC ads are well-spaced within the organic results. You should also work to get noticed in the paid listings, where PPC advertising will boost your visibility and bring in more potential buyers.
These four channels provide an excellent opportunity for savvy marketers to increase revenues. Marketers who are willing to take the time to understand their customers and the channels available to them should focus on these four channels as part of their digital marketing mix. If done effectively, these four advertising channels will ensure that your efforts in Digital Marketing will be effective and bring in the desired results.
Social Media Presence – Social media is one of the most important aspects of a successful social media strategy. Marketers who want to stay atop the social media landscape need to understand how to leverage social media in order to reach their audiences and grow their businesses. A great way to do this is by creating a presence within the various social media channels available. Some social media outlets include Twitter, Facebook, YouTube, Squidoo, and many more. A smart inbound marketer will take advantage of every available channel available in order to promote their business.
Digital Marketing Tactics – There are a number of different digital marketing tactics available to marketers. Understanding what tactics work best for your audience and business will help you effectively leverage these tactics in order to grow your business. Some digital marketing tactics include posting comments on other peoples’ blogs; blogging; submitting articles to article directories; and participating in online forums. These tactics can be used to target specific demographics or to target your entire community. Depending on how you execute these tactics you will be able to significantly grow your business.
Social Media Influence – The power of social media cannot be underestimated. When it comes to the overall success of a digital marketing strategy, it all boils down to how influential the different social media channels are. This means reaching your audience in the most effective way possible. In addition to that these efforts should be designed in a way that will ensure you make the right impressions on your audience.