At a basic level, digital marketing simply refers to advertising delivered primarily through digital media like search engines, blogs, social networks, email, and online apps. By using these digital media channels, digital marketing is simply the way in which businesses endorse brands, products, and services. These can include text ads, image ads, video ads, or even interactive ads or games that are designed for users on a particular platform. In short, digital marketing seeks to maximize the visibility of your website, blog, or ad campaign as well as your brand.
One of the biggest challenges that companies face regarding their online presence is how to measure the success of their digital marketing efforts. To do this, you will need the help of web analytics. A professional analytics platform will allow you to properly track the performance of your paid search engine optimization efforts, content marketing efforts, and other marketing efforts. Not only that, you will be able to determine where most of your traffic is coming from and which keywords are being used. As well, you will get to view conversion rates, bounce rates, and click-through rates of your pages. These statistics will tell you which ad placements are effective as well as which keywords are not performing well.
The most common way by which organizations evaluate their digital marketing performance is by tracking website traffic and page visibility. With this tool, you will have the ability to understand which advertisements are drawing the most attention online, which keywords and content are being searched for, as well as which demographics are interested in which brands and products you are trying to advertise. This helps you form strategic alliances with your online marketing partners, as well as determine what new advertising campaigns you should implement. You can use these data to gain competitive advantage, increase customer satisfaction, improve search engine rankings, attract more online visitors, boost return on investment (ROI), and build long-term customer loyalty.
Measuring your company’s digital marketing performance is an important first step, but you must go even farther to ensure that you are getting the most from your SEO and PPC efforts. This means evaluating not only the results you are achieving, but the tools and analytical tools you are using to track these results. There are several tools available to help you do this, but the main ones include:
Google Analytics: Google’s popular web analytics program is a must for any serious online business owner. Google Analytics gives online businesses complete insight into how their online advertising is performing, how targeted the advertising is, the demographics of the users who are engaging in that online advertising, and so much more. You will get detailed information about your audience, your keywords, your social media engagement, your click-through rate, your direct advertising results, your ROI, and so much more. This powerful web-based software program takes all of the guesswork out of your digital marketing efforts. You can set up Google Analytics to run in the background so you can focus your attention elsewhere. It is completely free and very easy to use.
Social Media Metrics: Social media marketing is quickly becoming one of the most common methods of reaching a vast audience. Millions of people use Facebook, Twitter, LinkedIn, YouTube, FourSquare, and other such services every day. To take advantage of the social media marketing efforts of your target audience, you will need to be able to measure the success of these efforts.
In addition to Google Analytics, you will also want to measure your social media strategy through the various tools available such as Aweber and Getresponse. These two services provide you with comprehensive social media platform reports as well as detailed analytical tools. In addition to tracking the effectiveness of your online marketing efforts, you will also want to measure the return on your advertising investments. The tools for social media marketing available at Aweber allow you to analyze click through rates, revenue per impression, cost per action and cost per thousand impressions.
Metrics Can Help You Learn From Your Digital Marketing Program: Digital Marketing Automation tools are invaluable to any online business. However, without metrics you will not really know where your business is headed. Digital marketing automation tools such as Google Analytics let you see exactly where your website or ads are getting the most traffic. They show you what keywords your ads are targeting and which keywords are bringing in the most revenue. Knowing this information will help you make smart decisions about your online marketing campaign and better gauge your success.