Interesting SEO (search engine optimization) statistics. Search engines drive iced-up traffic to websites six times more frequently than social media, according to a recent study. 64% of marketers surveyed said that SEO is now one of their main marketing tools. The top on-page SEO metric is content.
One of the reasons for this finding is that more people are relying on search engines for information, rather than newspapers, magazines or even radio and television. A person is more likely to read a blog than the New York Times, for instance, than he is to read the Sunday paper. As the leading search engine for online content, Google has come up with a special page called Google Pages that serve as portals for different types of internet businesses.
Google’s PageRank algorithm is what makes PageRank possible. Each page of the Google Webmaster Tools displays a different Page Rank, a measure of the site’s popularity based on how many people use search engines to find content related to a site. That means if a blog has 5 million visitors, it has a high PageRank, which increases the likelihood of the site appearing in a user’s search results. PageRank has a great deal to do with what search engines look for, but PageRank is not the only important factor affecting SEO results. In fact, some internet marketers say that PageRank is not nearly as good as the other two factors, in terms of determining search engine rankings.
The biggest search engines in the world rely primarily on links to sites. The larger the number of links, the higher the rankings that particular site will appear in search engines for a particular key phrase. That means if you want to be number one in the Google search engines for a particular key phrase, you need to focus your SEO efforts on increasing the number of links pointing at your web pages. Unfortunately, there is no magic button when it comes to SEO. However, there are certain techniques that SEO gurus use that have been proven to drive page ranks up in a short amount of time, regardless of keyword competitiveness.
Some SEO gurus will argue that they are providing value to their clients by implementing their own proprietary tools or algorithms. These gurus point out that they use PageRank or other indicators as a basis for determining where they should rank in search engine results. Others will tell you that keyword research is far more important than implementing proprietary codes and tools. However, there is a high level of interplay between these various factors that cannot be ignored. SEO that is done properly will provide value and help clients achieve their desired ranking, regardless of whether those rankings are achieved by using proprietary tools or a PageRank system.
In addition to SEO gurus who will argue that keyword research and the code are not important, there are also those who will say that social media marketing is important in an SEO strategy. While social media marketing is important to marketers looking to increase traffic, those same social media outlets may have a negative impact on SEO. Those who say it is a necessary part of a good SEO strategy may not be focusing enough on its negative effects on SEO rankings.
For many companies, it is hard to imagine moving forward without SEO. The ability to reach customers and businesses on a global scale through search engines has been the backbone of online success for many companies over the years. Moving forward with well-planned and properly branded seo trends can help your company move forward while staying ahead of competitors. However, if you wish to stay ahead of the competition, it is important to understand how SEO trends affect your business.
When you optimize for keywords, you may find that there are some fluctuations on your site’s rankings throughout the year. During certain months or even weeks, it may seem like your site has a great effect on search engine results. However, there are other months where your rankings begin a significant decline. Knowing what keywords perform well during certain months will allow you to better choose which ones to focus on for optimization. It is important to remember that when you optimize, there are certain keywords that will create the greatest impact on the first search engine result page (SERP) pages as well as on secondary search results.