What Are Google Algorithm Changes?
What exactly is an algorithmic change? Well, first and foremost, let us start by explaining what exactly is an algorithmic change. Basically, an algorithmic change is any change that Google has made to their search engine ranking system. As Google continually tries to give searchers the information they want, it is always changing and getting better with time.
There have been some major changes recently to the way Google ranks websites. The changes that Google made to their search engines in May of 2009 resulted in a major change to how rankings were calculated. The way Google calculates website rankings is by looking at many different factors in your site’s content. These changes to the algorithms were not well received at first, but over a period of time the change proved to be very beneficial to Internet users.
One of the most important parts of the algorithm was the introduction of local listings. Google has always ranked a site’s local area high up in their search engine results. With the Panda update Google moved their focus away from this practice and instead focused more on personalized search results. Now when a searcher conducts a local search, they are provided with results that are more tailored to that person’s location. This makes finding a business or other local services much easier. In the past, searching by location had been one of the biggest factors that helped websites win rankings.
Another important part of the algorithm that was changed in May of 2009 was the addition of Penguin and Panda. Penguin and Panda were upgrades to the system that Google implemented into their ranking system. Both of these updates greatly increased traffic that was being directed to websites by search engines like Google. Google Penguin increased the prominence of websites that receive high penalties from negative external links, and Google Panda banned sites that were posting duplicate content. Both of these updates drastically reduced the amount of spam and allowed genuine websites to achieve new rankings in search results.
Google Penguin is widely considered one of the most significant changes to the Google Algorithm. It is primarily due to the new Penguin algorithm that penalizing websites that have a high volume of backlinks. Google Penguin banned the use of the backlink approach in an effort to reduce the amount of spam and link farms that are found on popular sites. This resulted in many websites that used the backlink strategy to gain high rankings suddenly being forced to drop out of the Google ranking system.
Google Penguin and Google Panda made a significant impact on the number of backlinks that are being generated by sites on the Internet. Today, many website owners are wondering what the purpose of Google Penguin and Google Panda was. Google has offered no explanation as to why they implemented these two major updates in late 2010 and early 2011. Most web owners speculate that Google removed these two updates in order to concentrate on the new penguin algorithm that was introduced last summer.
The new algorithm introduced by Google in late 2010 is also being used to implement two other updates. The first of these updates is currently being tested on AdSense, while the second is in the experimental stage. Google AdSense is the largest PPC advertising program on the Internet. Google AdSense makes money by collecting affiliate commission payments from publishers who choose to advertise via Google’s AdSense program.
Google’s AdSense is the biggest PPC program on the Internet, so it only makes sense that Google would also be applying the penguin algorithm to AdSense publisher sites. Many webmasters are speculating that Google will soon release another major update to the AdSense program, which could dramatically change the rankings of websites within the program. These speculations are probably true, since the last two Google updates have had a significant impact on the rankings of websites.