An SEO audit involves the process of examining how well your website relates to current best practices for search engine optimization. The goal of the audit is first to identify as many fundamental issues affecting search engine performance as possible. The second step is to find ways to improve SEO by improving on areas that have a bearing on site functionality. These include things like keyword research and competitor analysis, link building, content quality, and website optimization. Finally, the third step in the audit process will be to determine what additional changes are needed to make the site better tailored to its chosen audience and optimized for its chosen keywords.
One of the best tools used in an SEO audit is a keyword ranking summary report. This report highlights the overall keyword performance for every page in your website. By examining how many times each keyword appears across various pages, you can determine which pages are most relevant to your keywords. Keyword ranking summary reports are widely available, either free or for a fee.
Keyword ranking metrics can also be useful in an SEO audit. Many companies offer SEO reports that break down the individual pages for individual keywords. SEO audits that focus on individual keywords can benefit from looking at the statistics provided for top landing pages. These statistics will show you the number of times certain keywords appear, the amount of times they are shown in a variety of places (headlines, ads, etc), and the organic traffic these keywords attract. Learning what successful campaigns for specific keywords were able to accomplish can help you build a stronger presence in organic search engine rankings.
In addition to keyword analysis, you may also want to examine the competitive landscape. Search engine optimization isn’t just about increasing your traffic, it’s also about beating out your competition. To do this, you must identify all the important issues facing your business and your competitors. Once you’ve done your research, you can then draw on resources to address these issues head-on. Your SEO audit should contain a strategy for beating out your competition.
SEO audits should provide insightful data on your overall visibility and reach. You can gain insight into where your company is today by conducting an analysis of your search results. Your SEO analyst should be able to provide you with insightful data on search volume and organic search results. The more search volume you receive, the more likely you are to be listed in search results. However, this doesn’t mean your competitors are listed – analysis of your competitors’ organic results can help you to understand what keywords are working for them and what keywords are not working at all.
An SEO audit also offers the opportunity to implement proven strategies for increasing organic visibility. The process typically begins by gathering basic data that will allow you to create effective organic visibility and search volume campaigns. From there, you can develop custom strategies for targeting specific queries, creating link building strategies, and analyzing how changes are affecting your website’s performance. Finally, the audit report will offer recommendations for future SEO initiatives.
A well-done SEO audit should provide several reports. The first report should examine the current state of your website. If you’re just starting out in SEO, you likely have a small website, which may not be properly optimized. You should also identify the major search terms that bring you traffic and determine whether or not your website optimization efforts are meeting your goals. Your next SEO report should look at your page rank, or PR, and evaluate its current state.
The SEO analysis should also include a side-by-side comparison of your competitors. For each of your main keywords, you should compare your page ranks to search queries using those same keywords. Generally, you’ll want to compare your organic search results to your search queries, as well as the keywords in the top ten search results. In addition, you should look at the number of times each keyword appears in the organic search results, the amount of competition for each keyword, and the total amount of time it takes to bring up a page in the top ten search results.