What an SEO Audit Is – The Complete Guide
What is an SEO audit? An SEO audit is essentially the process of examining how well your website relates to current best practices – it’s the first step towards creating an implemented strategy that’ll have measurable results. Essentially, an SEO audit examines the content, architecture, and overall functionality of a web site in order to determine the effectiveness of your search engine optimization. Here are a few basic SEO audit process stages:
Preparation: Before you begin conducting an SEO audit, make sure that you have completed the necessary preparation steps above. By this point, your checklist should have been updated to include all of the items on your list. In addition, you should be ready to conduct a basic keyword research, as well as to make sure that your website is optimised for the phrases which are most likely to be searched by customers. This initial SEO audit should focus on your most important areas such as navigation, usability, visual design, internal linking structure, meta tags, internal link structure, and content. You should also conduct a title search, an on-page seo analysis, and finally a thorough examination of your search engine submission data.
Top Features To Look For: Once your SEO audit has completed, it’s time to look at the most pressing issues regarding your business. Among the most pressing issues will be search engine ranking reports and backlinks reports. Search engine ranking reports will give you a score based on the quality of links that you have, while backlinks reports will let you know the total number of high authority websites that link to you. These reports are extremely valuable, as they provide detailed information about your position in major search engine results pages and give you a clear picture of your position relative to the competition.
A Keyword Research Tool: Most SEO audits will also involve looking into keyword tool tools. These tools are extremely useful for the purpose of keyword research. Essentially, these tools allow you to find out exactly what people are searching for when performing searches using the keywords that you’re targeting. In short, you can use these tools to spy on your competition. For instance, if you find that your competition is ranking for a particular keyphrase, but which is being used by virtually everyone else, it’s likely that your competitors are using this keyword to optimize their websites. By using a keyword research tool, you can quickly find out exactly what phrases your competitors are using and from there, you can decide how to optimize your own website.
Backlink Analysis: As mentioned above, a major aspect of any SEO audit involves finding out the quality of your backlinks. Ideally, you want to be well ahead of your competition when it comes to backlinks. The way to achieve this is to build as many backlinks as possible before hand. However, what happens when you do this is that you end up building links that are ineffective or may even have a negative impact on your rankings. This is where an effective SEO analysis can help you. An SEO analyst will look into not only the number of incoming links that you have but also the kind of link that you are getting.
Various Metrics Analysis: If you were to conduct a SEO audit in-depth, you’ll likely want to look into the various metrics which Google Analytics provides. Google Analytics is arguably one of the most comprehensive analytics tools available and it allows you to see your overall performance relative to your competitors. To conduct this audit, you’ll need to access the various tools which are available within Google Analytics. Among the several tools that you’ll need to access are the Overview section, the Search console, the Content section and the source code monitor.
Keyword Positioning & Scanning: Once you’ve performed an SEO audit on your site, one of the next tasks is to identify where you’re going wrong. In order to improve the ranking of your site, you’ll need to focus on several different areas such as keyword positioning & scanning. A keyword position analysis will focus on the content on your site as well as the keywords which are used within the content. A keyword scan will look at the internal linking structure of your site to identify any broken links. Finally, a keyword analysis tool can provide you with valuable insight into your competitor’s activity as well as identify any overoptimization.
Optimizing Your Scanner: Finally, the SEO audit will focus on identifying which SEO tools and methods you are using as well as which ones are not performing as optimally. One of the best SEO tools that you can use is the on-page scan tool. This tool takes a snapshot of your entire website and identifies all of the SEO elements that exist such as title tags, Meta tags, keyword density, image tags and external links. This data is then presented to you so that you can make the necessary changes.