Video Content Marketing Tips For Increasing Engagement With Google Adwords
It’s no secret that making more engagement in social media isn’t as easy as it once was, and yet even those who succeed fending off competition may be lacking in key strategies which can increase engagement even further. Whether they are posting only low quality content or not, it’s common for businesses to spread organic content like wildfire, and barely see any significant social engagement as a consequence. While this method may seem effective in driving the traffic to your website, if you aren’t taking advantage of the opportunities that exist with social media, you’re missing a golden opportunity. If you want to know how to increase engagement in the digital world, here are four of the best strategies.
As digital marketers, we are always looking for ways to connect with our prospects. One of the easiest ways to connect is through lead magnets and hubcaps. Hubcaps, also referred to as “spiders” allow us to place a business’s name, logo, and URL in front of a prospect’s key demographics. This helps to identify who that person is as well as what that person is looking for. The power of this particular marketing tool is that a marketer can target prospects in new ways, especially when that marketer uses creative tools such as images. Hubcaps and lead magnets are great for increasing a marketer’s exposure and brand awareness, but they need to have some savvy behind them in order to be maximized.
Another way to increase engagement across digital channels and increase a brand’s visibility is through relevant content. Content that is not only highly engaging but also tightly focuses on one main point is much more likely to connect with a prospect. This is because the brain quickly processes the meaning behind words. Furthermore, it increases the chance that a consumer will actually read the content, which increases its likelihood of making a purchase. A good example of content that will increase engagement across multiple channels is related content, which is written by an expert with great knowledge about the subject matter or niche being promoted.
For most businesses, original research and analysis is the backbone of their success. Hub-and-spoke structures allow for original research and analysis by using Google Analytics to track traffic. This allows the business to analyze where there traffic is coming from and which keywords are bringing the most conversions. Businesses then have the ability to fine-tune their campaigns by eliminating or enhancing weak segments, while using strong keywords to attract prospects that are more likely to make a purchase. There are many different types of Hub-and-Spoke systems, including Google+ Local, Facebook Adsense, Flippa and Twitter FollowBot, all of which have varying levels of influence and efficacy depending on the business’ needs.
Google’s analytics also provide detailed information about AdWords and other online advertising campaigns, such as pay-per-click and organic traffic. A great way to use Google Analytics to increase your brand awareness for your shopify store is to get listed with Google’s Search Network as an affiliate. Search Network is a great way to gain organic traffic from search engines, which can increase the number of visitors to your website.
There are many ways to incorporate social media into your marketing scheme. One method is through a wpmu dev, which is basically a social media content strategy that is integrated into your online marketing plan. wpmu dev’s usually start off as a blog post that is linked back to your business site. Each time you update the blog post, the link is forwarded to your social media accounts, with the objective of driving more traffic and creating more engagement for the audience you are trying to reach. If you have a good content strategy in place, this will be a good way to add new followers to your brand as well as drive some organic traffic to your site.
Another cool way to incorporate podcasts into your AdWords campaign is to make a podcast related to the product you are trying to sell. This is a great way to drive interested parties to your AdWords ad because if they find that it is relevant to what they are looking for, they are much more likely to take a moment out of their day to click through your links. A great AdWords tactic to remember is to make sure that you include both fresh and original content, so that you won’t appear like you are just stealing other people’s ideas.
Lastly, I want to give you some final and really great AdWords tips. There are a few things I have found over my years of internet marketing that really improve the odds of success when using video content marketing. One great example of this is presenting your content in a way that makes it easy for people to get the point without being too technical. The easiest way to do this is to break your content up into two parts. You could then break each part up further, such as into the most important points, and then explain how each part relates to your main topic.