In the world of search engine optimization, two of the most important factors in ranking well are content and reputation. Content refers to the text and video on your web site, whereas reputation encompasses your business’s online image. The importance of both of these factors cannot be underestimated. However, the process of link building can make a significant contribution to your ranking success as well. You will need to take the time to build your links organically, as opposed to relying solely on reciprocal links.
For the purposes of this article we’ll focus on the importance of good content and excellent reputation. Linkbuilding through digital marketing can certainly help boost both aspects of your ranking strategy. If you’re looking for effective methods to use in order to increase your online presence, the method that should be considered the most effective is proper citation building. If you’ve never heard of digital marketing, it is simply a method used by many online marketers in order to promote websites through “data aggregators,” such as whitespark, Open Directory Project, and others.
What is citation building? When you research online business directories, you will likely find that your contact information is included in several places. For instance, if you search for “motor dealers in Toronto” or “plumber in Toronto” you will likely come across business listing that is listed in one or more of these directories. In addition, many of these listing services offer a free submission of articles and press releases to help you build your “referrals,” which should help you boost your online business rankings.
This is done by submitting your press releases or articles to the service. It also pays to write a press release or article in your own words, so that it reads as authentic and professional as possible. In addition, if you can post an accurate phone number where a customer may call in order to learn more about the services you provide, this helps with the credibility of your data aggregator listing. In order to get the highest ranking results, you may want to submit your data aggregations to the most reputable directory listings available, such as white spark. To locate the most reputable whitepark directory service, start by visiting the whitepark directory home page and reading more about the service.
Another way to improve your SEO results is through the phone number generations. In order to get the maximum benefit from SEO, you must have as much contact information as possible, including a physical mailing address. One way to accomplish this is through nap information. If you can, try to collect a list of all the numbers associated with your company. Once you have a large list, you can create a new profile for each number on your list and include all of the pertinent information, including a physical mailing address, phone number, e-mail address, website domain, etc.
While it is true that many people do not pay close attention to phone numbers when performing local use, doing so will leave you vulnerable to negative reviews. Therefore, in order to stay on top of your competition, you should make sure that you provide contact information for your customers. You should also make sure that you keep this information updated at all times. Your customers can quickly find out if you are not taking care of business if you do not keep your local citations up-to-date.
It is important to remember that when using SEO in order to build your local citations, you should also include any unstructured citations from prior businesses. By using the same format and including all of the relevant information, you should be able to leverage both the structured and unstructured citation forms. For example, it is common to place the business name first in the structured citation, followed by the address (including a physical address if applicable). In the unstructured citation, you would simply use the first name and street name. However, this is just one of the many ways you can build your SEO business listings.
Overall, optimizing your business with Facebook and Google Places is a great way to increase your traffic. If you want to get more information on how to do this properly, feel free to contact a local SEO consulting firm. By implementing these strategies, you will find that it is easier than ever before to get top rankings with both Google and Facebook. In order to take full advantage of both the SEO benefits and the social media capabilities of these two platforms, it is important that you follow all of the guidelines laid out above. By doing so, you will be able to generate higher quality content, generate more traffic, and build your local citations with ease.