Local SEO is more than just standard SEO techniques to optimize your website for specific keywords in local area such as Google, Yahoo, Bing and MSN. Local SEO is not a new concept and has been around for quite some time. What makes Local SEO different from SEO or other search engine optimization methods is that it concentrates more on the content of your website rather than keyword density. While it is true that certain keywords will generate better results than others, there is no steadfast rule for keyword choice. So how do you get the most out of your efforts with local SEO?
Most people don’t realize that some of the most important elements for getting your website to rank high for a given search are actually built into the meta tag and title, or the structure of the page. These two elements are what search operators and web spiders use to index your website. When these two components are not properly optimized, search engines cannot read your pages and rank them accordingly. In this article we will discuss on-page SEO practices for optimizing your pages and how to avoid common pitfalls and errors when optimizing.
On-page SEO consists of proper keyword identification and use of the proper meta tags and title tags for proper keyword enrichment. These two elements are what search operators and web spiders use to index your website. If these two elements are miss-matched or incorrect, search engines will fail to read your pages and rank them accordingly. In this article we will discuss on-page seo practices that should be followed to rank highly for your niche market.
When it comes to on-page SEO, it is important to understand that there are three major areas of focus. Inbound linking, local branding, and off page SEO. On-page SEO is comprised of using relevant keywords for both content and links. On-page optimization should include proper keyword identification, proper keyword density, and use of the proper meta tag and title tag description. On-page SEO also includes using proper schema markup to identify links on the pages. Schema markup ensures that search engine spiders index your pages with relevancy.
Off-page SEO is composed of creating inbound links to your website, which lead back to your site. These links can be in the form of internal and external directories, blog rolls, social media links, press releases, and article syndication. Links should be used with great care because there are two types of links; inbound and outbound. Inbound links should be from authoritative sites that have high page rankings. Outbound links should be from websites with high search engine rankings that you own or control.
On-page SEO is the most effective when targeting local search volumes. For instance, if you own a business that provides dog grooming services in your local city, you should target keywords like “Dog groomer in Sheffield,” ” Sheffield, UK,” and “chewalker.” Using these keywords as anchor texts on articles and blog posts improves local search volume. Local seo works because more people in your local city are likely to search for the services that you provide online if they see what you’re doing in the location where you’re located.
Off-page SEO methods include optimizing your site for Google and Yahoo searches, social bookmarking, article submission, press release submission, content optimization, directory submission, and directory syndication. When you optimize your website for Google and Yahoo searches, you optimize your keywords so that more people searching online for the services that you provide will find your company. You optimize your keywords by using them in URL addresses, titles, tags, titles, and content. You also create links from internal and external directories to your site.
There are two methods of off-page optimization. First, you can optimize your website for Google and Yahoo local searches by using the right keywords. Second, you can optimize your website for local SEO by using hyphens between words (eg. -products-and-services-in- Sheffield) because hyphens are usually seen as a weaker link. A stronger link is one that includes all of the words that are part of your business name, address, phone number, and website domain.