What is SEO? Search Engine Optimization simply means Search Engine Optimization. SEO is a set of techniques and tools that assist your website to rank higher in search results, thus driving more visitors to your website and ultimately more potential business. The purpose is to get more links pointing to your website (which increases your “link value”), and to have higher content quality, which in turn drives more visitors to the website and potential sales.
Search Engine Optimization, or SEO, is the process of using natural links, or backlinks, from other sites to increase the popularity of your website. A natural link building refers to links that are coming from other websites or blogs. Backlinks can come from many different sources but are particularly effective because they can come from sites that want to promote themselves or their products/services in your industry and want to get in touch with you and your customers. There are many ways to get backlinks and some methods work better than others.
One of the most popular and effective methods used for SEO is blog commenting. This involves leaving a blog comment, which is an actual online web log, on a blog that is related to your niche. The blog owner then picks up your link and adds it to their blog. By leaving a blog comment you are not just influencing the ranking of the site where the link came from but you are also subtly promoting your own company by letting the other side know that you are a fan and admirer of their blog.
YouTube is another important tool for SEO. Many small businesses who cannot afford or don’t have time to create their own videos do so from YouTube. This is essentially because there are literally millions of people who visit YouTube every single day. By making your video popular and well received you will be able to build trust with potential customers and increase your rankings in the search engine. YouTube is now owned by Google and therefore has certain rules in place that must be adhered to in order to have a good SEO campaign from YouTube.
Social media marketing and SEO go hand in hand because social media marketing can effectively be classified as off-page SEO. Social media marketing includes things like Facebook and Twitter. These sites are great tools for generating SEO results because of their popularity and wide reach. People can spread information about your company by commenting, following and like.
When it comes to off-page SEO the most common way to achieve good rankings is by writing quality articles and blogs. When you write an article for your website and insert a link to your blog post it into your article bio box at the end. This is one of the easiest ways to gain organic search engine visibility.
The number one way to improve your off-page SEO ranking is to submit your URL to social media directories like Digg and Reddit. These directories allow you to put links back to your website. You only need to do this once for each directory. This is very important for achieving high rankings because the more links you have back to your website the higher your ranking will be. You will need to focus on getting as many one way back links as possible.
Off-page SEO involves various strategies which include proper keyword research, link building and content writing. You want to target the specific keywords your customer segments use to find your brand on search engines. For example, if your customer segment uses “investing” as a keyword then you want to create articles that talk about investing or provide information about investments. If you can incorporate these keywords into the content you write and the titles of the articles you publish this will help you achieve a good ranking. By using SEO and social media in conjunction with SEO you can easily rank high in the search engines and drive quality traffic to your website.