The world of Search Engine Optimisation (SEO) can be a bit confusing. There is off-page optimization, on-page optimization, keyword analysis and on-page optimisation. The short answer of off-page optimization is covering search engines outside of a site with content. On-page optimization often correlates closely with link building activity, but there are several other tactics to implement when you desire to enjoy a greater competitive edge. The challenge for most new affiliates is how to decide how to optimise their SEO campaigns.
Guest blogging is an off-page technique used to benefit your SEO by adding fresh content and backlinks to your site. Guest blogging is a wonderful way to extend your reach and expose your brand to a whole new audience. If you are a regular contributor to a blog or similar site, some search engine rankings for your name will come through. The trick is that these links must be natural. It is unlikely that a Search Engine Optimisation company will recognise the value of natural backlinks provided you don’t attempt to spam the guest blogger’s page by spamming the guest post URL as well.
One of the best ways to use guest blogging as part of your SEO campaign is to introduce a product or service related to your business. You need to make sure that the guest post is not too general, since if you are offering a generic solution to a specific problem, readers will not benefit from your information. Instead, they will be more likely to click on the branded searches links that are placed in the article. Branding is also very important in building link popularity and ensuring that Google recognizes your site as relevant.
Another great thing about guest blogging is that it builds internal links to your blog. In most cases, bloggers get to choose what internal links they want to build from their posts. They can either choose to include a link to your main blog, or they can choose to create a profile linking to each of their own blogs. The former is not recommended, since it increases the SEO value of the guest post and may actually hurt your ranking. However, a few well-placed internal links can boost your SEO ranking.
Guest blogging can be used to create brand signals. These are links that are created within the content of the article to promote your brand. A high-quality guest post will typically have some sort of social proof, providing that the writer has previously guest-blogged for a high-quality business. Examples of social proof include links back to social pages (Facebook, Twitter, LinkedIn), mentions in on-site profiles, and references to other articles by the author.
Branding and social proof can be applied both on-page and off-page. On-page, a high-quality article can have a link leading back to its own blog. This is known as a “backlink”, and can boost the SEO ranking of the primary blog. Off-page, guest posts can be used to create a branded profile, with the author being able to show off their own website, social media accounts, and blogs. This will help boost the brand signals provided by the original author, and thus increase their SEO ranking as well.
When it comes to social media, a couple of things should be remembered. Bloggers are social by nature, and guest blogging is a great way to establish a connection with a blogger. Off-page, the blogger may not have an account on the social media outlet of the guest post, and may instead opt to leave a comment. Social media accounts like Twitter and Facebook are great for creating brand signals, so it may be best to leave a comment on a post containing a link back to the blog. The social media outlet of the post should be noted and mentioned within the comment.
Off-page and on-site SEO can be done in any order. Regardless of which methods are used, it’s important to consider all options when planning for successful SEO rankings. Guest blogging, social media accounts, and content marketing all contribute towards earning links, and therefore boosting SEO. This can be a successful method of brand building for any company, and can help earn links and boost SEO rankings.