Tools needed for an SEO audit are numerous. Before jumping into the SEO audits process, however, there are some tools you will need to experiment with to help ensure that this entire endeavor go as smoothly as humanly possible. Are they simply necessary to overhaul your website from a general SEO audit perspective? The answer is both yes and no.
A good SEO tool is the one that allows you to analyze your keywords and keyword density on every page of your website. This is done by the Meta keyword attribute along with the Total Page effect. There are also a number of other SEO tools out there that do similar things, but none of them can offer as many analytical solutions as a Meta keyword tool. In step 5 of an SEO audit, the SEO team needs to go over all of your page’s meta data. This includes meta tags, title, H-tags, headings, and alt tags, just to name a few.
Another important tool is the page speed analyzer. In order to determine your page speed, the SEO team must examine your actual page speed. As you know, search engines use a certain criterion for rating the “link” quality of any page. If a page takes longer to load (which Google does not always indicate on the results page), it will have a poor search engine optimization score. If this is the case, your SEO efforts may be useless.
And finally, another crucial tool for an SEO audit is site security. Your site’s security has a huge impact on how high up in the search rankings you will appear. Many on-page SEO factors come from off-page factors. Including a strong security policy helps maintain that ranking.
So, what are the main tools for conducting a proper SEO audit? Well, there is a lot more than a checklist. However, here are the most important aspects to focus on. Keep in mind that the order of these items is not important at all; they simply represent the top 3 things to focus on.
A comprehensive SEO audit tool should include all of these items. The first is proper metatags – a tool that analyzes your entire web site’s rules. The second is proper schema markup – a tool that analyzes the layout of your website and then compares that with the “schema” code found in your database. The third is a cross-reference generation – a tool that creates a “roxycode” file that contains a list of all of your web pages and index titles. Finally, the final checklist should contain a thorough examination of your sitemap, Google indexing, page titles, description tags, site maps and more.
Now that you have your checklist, what do you do next? There are many options available to you. You can spend a lot of time and money on off-page SEO. This is the process of optimizing your website’s URL and meta description tags. By far, some of the best off-page SEO methods include using keyword rich title tags, writing compelling Meta tags, and properly placing image tags. All of these efforts will help your page rank but you need to make sure that you do it in order to reap the benefits.
An effective SEO analysis tool will provide a detailed overview of your entire site structure as well as provide ranking reports. As your business continues to grow, you may want to begin reviewing your ranking reports from time to time. This will allow you to make any necessary adjustments to your strategy without having to spend large amounts of time and money on off-page SEO efforts. The most successful Internet marketers utilize every method possible to maximize their ranking and take advantage of the newest tools available to maximize their campaigns.