Many people have been saying for quite some time that Google’s new Penguin and Panda updates were responsible for their sudden drop in rankings. However, empty claims will never get you your traffic coming back. Instead, attributing traffic drop to a Google algorithm update is simply no easy task. In this article, we’ll highlight a list of resources, tools, methodologies, etc you can use to test potential Google algorithm updates/restart s and updates that may have been responsible for your recent decline in traffic.
There are several reasons why Google updates their algorithm. The latest updates to Google algorithms are meant to target spam on the web and make internet users’ experience better by improving quality. Google updates the algorithm to target certain keywords that are used to post spam. For example, if you post a blog entry about “bloggers”, then Google will target those specific keywords to find blog entries that are essentially rehashed content.
SEO experts say that Google’s latest updates to their search algorithms will start to target website owners who have little or no SEO knowledge. Google’s new algorithm updates will force websites with low or no SEO rankings to compete with the major search engines like Google, Yahoo, and MSN. This may be the beginning of the end for SEO efforts. However, for SEO consultants and site owners, it doesn’t mean that the end is near.
SEO professionals and software developers expect Google to update their algorithm in coming years. This will force SEO firms and webmasters to learn how to survive the changes that Google will make. It will also force them to start practicing what they preach – that quality content is still the best way to get Google’s attention and increase the company’s profits. SEO firms and software developers believe that the days of spamming, deceptive optimization techniques, and black hat SEO practices are gone forever. But even though the spam is gone, the war for the top position on the Google search engine continues. This is because search engines rely heavily on quality content to improve rankings.
SEO experts and software developers think that Google might release another set of major algorithm updates in the next few years. And since Google already released their second update in March this year, it’s only a matter of time before the company updates again. To get an edge over the competition, online businesses should start practicing today, making necessary adjustments, and learning from their competitors. In the next few years, Google could update its ranking methodologies to become even more effective.
Another change that Google is expected to make in the future of their algorithm is in the area of reputation management. Google wants to improve the quality of the links that it provides to websites. When a user is searching for a specific brand or website, they may click on one of the results, but if the website is not highly ranked or has a negative reputation with Google, the user will not click through. As a result, these low-quality websites will lose rankings and Google will begin to provide better visibility to high-quality websites.
Google is also expected to make changes to its local business search feature. The update will allow businesses to target their keywords more accurately and provide localized results. Local business optimization is important for local businesses because this type of search requires specific searches in a number of areas. For instance, a pizza shop in San Francisco, California, may need to use local business search keywords in order to improve rankings. Google currently only allows businesses that are located within its own boundaries.
Google’s penguin update will likely cause quite a lot of debate among search engine optimizers. This comes as no surprise considering the changes that Google made to its core algorithm. While Google’s core algorithm is not as widely-used as the Panda and Penguin updates, many professionals believe that Google’s new update will still have a significant impact. In addition to this, the changes that Google is making to its search engine are actually very minor, especially considering the massive amount of traffic that search engines get each day. The only thing that really determines the outcome of any given SEO effort is your own efforts and how you position yourself within Google’s core search engine.