What is a Google Algorithm Update? Google’s current algorithm updates are a response to a growing number of requests for better search results. Over time, Google has made little tweaks that have improved users’ experience while increasing competitiveness among online businesses. These changes may be small and go unnoticed by some, or they might be huge and affect your rankings overnight.
Why does Google have to continually update its algorithms? The truth is that Google doesn’t want to change its algorithms, because doing so would mean having to start from scratch, which is not part of Google’s business plan. The company recognizes that consumers expect to see changes in the search results, even when the company doesn’t announce any, which may cause users to lose confidence in the brand. Therefore, Google wants to ensure that it continually improves its ranking algorithms based on current trends and feedback from its customers.
One of the most recent algorithm updates released was the Panda update. Google made this update in order to reduce spam, which many people believe is hurting the search engine’s ability to provide quality results for its users. Google made these updates to the search results so that users who searched for specific terms would be shown more relevant results. This was done in an effort to improve upon the search engine’s natural algorithm process, which has been criticized in the past. Some have said that Google is simply giving users what they want, which may be true.
However, Google’s latest update is not just about improving one aspect of their ranking methodology. The update is actually an all-encompassing algorithm update. In other words, the update is not only aimed at changing how you will be displayed in search results, but Google is essentially changing the way in which you will be ranked overall. Many experts agree with this assessment. “Google’s actions in recent months are clearly aimed at improving their own results,” commented Matt Cutts, a Google Executive.
There are many different theories as to what could be behind Google’s recent algorithm updates. One of those theories centers around the fact that Google wants to ensure that it provides its users with the best experience possible when searching. So, if Google is changing the way it ranks websites, then it could be part of their plan to provide better user experience. Additionally, some analysts argue that these updates, if true, could help Google rival the industry leaders, Yahoo and MSN, which all have very different algorithmologies.
However, the main argument against the update focuses on another element of Google’s algorithm, which is called Penguin. Penguin is Google’s old ranking system, which used a complex mathematical equation to determine how high, certain websites should be ranked. After Google Penguin was implemented, many websites saw a dramatic drop in rankings. Many believed that this change was due to a leak of information by Google employees. According to Cutts, however, this new formula is actually more complicated than the previous one. He further explained, “I think we overstated the impact of the update, but I don’t know if we understated the impact. We did see a drop in rankings, but I don’t think it was as large as people thought it would be.”
While many believe that Google’s algorithm updates are directly related to their algorithm change, Cutts remains quite confident in his statement. “I don’t think we’re trying to fix anything. We want to make our process better for you, so we’re trying to do the best thing that we can.”
In conclusion, we believe that Google has made an important decision to update their ranking procedures. As we previously stated, this will have a minimal effect on individual websites but could cause major changes to the rankings of websites owned by other companies. We also agree with Cutts, who states, “I don’t think that Penguin or any of the updates are related to the Google Panda change. The only thing that we noticed was a drop in rankings across the board. Because we constantly monitor our ranking methods and policies, we will continue to look at how we improve those aspects.”