Update on Google Algorithm – Keyword Stuffing May Not Be Effective
If you’re new to Google’s search engine results page (SERP), you probably came across the update recently called Google Panda and Google Penguin. These two updates radically overhaul the SERPs, altering the way websites are ranked and the number of quality links they receive. To understand how Google bases its decisions about these two updates, it is useful to have a basic understanding of how search engines work and the algorithm behind it. Think of search engines as a virtual directory of sites by topic. Each site is displayed based on its level of relevance to the search query, so a site that receives a high number of positive links and has many relevant articles in key niches will appear higher up the rankings, and vice versa.
Google updates its search algorithm each year at a short interval called the Panda update and the Penguin update. Click the Update button at the top of Rank Tracker’s navigation panel, enter your Google profile details to synchronise your account with the new tool, and click the red dotted line over your graph. The following text will explain what will happen if you receive a negative update: first, Google will stop indexing the old versions of your pages. You will not see any changes in the number of links or in the number of quality backlinks that point to your site.
Google Penguin, on the other hand, will affect the number of times a specific keyword appears in your search results. It can also penalise sites for using common duplicate keywords. This can be especially problematic for publishers since most use several keywords to attract traffic and rank high in the search results. Publishers therefore need to learn how to deal with Google Penguin and the subsequent Google Algorithm updates.
Google Algorithm updates and subsequent Google panda algorithm updates have affected the SEO industry more directly than other internet marketing factors. As a result, many webmasters started to worry about the effect of these algorithm updates on their online businesses. Many web marketers have attempted to remedy the problem by creating thin content, writing nothing but SEO rich articles and linking to articles with inbound links.
However, this strategy is not foolproof. Writing a lot but without attracting any attention to your article is not an effective way to update your website. In addition, writing very little but with lots of keywords may not work well as well. To understand the full impact of the algorithm changes, it is important to understand how the algorithm works and how Google changes the algorithm for the main focus of the update. With these two points in mind, one can create effective, thin content and target low competition keywords.
According to research, Google Algorithm updates and subsequent Google panda algorithm update introduced significant serp turbulence in the online marketing industry. The algorithm change introduced significant changes in the ranking algorithms for both search and non-search queries. To know which algorithm is better for you, it is important to understand how the ranking systems work.
For those who have been using AdWords or other online marketing strategies for quite some time, the Google Algorithm updates will be a major blow to them. It is believed that around seventy percent of the Internet users use Google to search for the main keywords. Therefore, if you are using keyword stuffing tactics to get high rankings for highly competitive keywords, it may not work in the long run. On the other hand, if you are using methods such as link building, article submissions, white hat techniques, PPC advertising and so on, it may also not be effective in the long run as Google has implemented another measure called “Google Slap” into their ranking system.
This slap will greatly reduce your search results ranking, especially if you are relying on one method to gain over the competition. According to Google, the main focus of this update is to reduce spam, which is a significant factor for Google in its ranking process. So, if you are using any kind of unethical or black hat SEO techniques, now might be the time to think about changing to a better way of optimization. The best practice according to Google is to stick with the main focus of optimization.