What is a Google Algorithm Change? A Google algorithm change is simply a small change in how Google classifies websites in its search results. These changes may be very small and go unnoticed by the user, or they may be large and effect your rankings overnight. In recent times we have seen major algorithm changes such as the Panda update and the Penguin update. Both of these updates reduced the amount of high quality sites that showed up in the search results, making it harder for certain search terms to get the right results from organic searches.
This leaves many Internet marketers wondering what the big deal is behind all these Google Algorithm updates. Many people would like to know if there is a negative impact on their business because of the changes. Is the new algorithm update causing less traffic, or more traffic? Is the new update changing the game so that the long-term success of your site is in jeopardy if you do not adapt your SEO best practices?
It is difficult to find out the impact of these recent changes. However, it is fair to say that many Internet marketers will need to adapt their SEO practices. There are many who believe that the biggest impact from the update to the way that Google classifies sites in its search engines. The Google Panda changed the way that the search engines look at sites that were using unethical marketing practices, such as link farms and paid advertising. While it may have taken Google a few months to accomplish this task, it has had a huge impact on the entire Internet marketing industry.
Other people are looking at the Google Algorithm updates as a chance to make more money online. With all of the billions of searches that are conducted on the search engines each day, it is easy to imagine that any small change could have a significant effect. Therefore, many people are trying to cash in on the latest algorithm updates, either by creating websites that mirror exactly what Google was doing a few months ago, or by selling ad space to sites that utilize the same strategies. However, most experts are saying that adopting new best practices for SEO is not the best way to make money online.
What makes Google Algorithm updates so significant? The primary reason that Google has made these updates is to give Internet users the best overall experience when searching for information on the Internet. Google has said that it does not want to provide an irrelevant search engine result. However, the changes to the algorithms have resulted in websites that are full of keywords and automated pages being ranked much higher than websites that have human authors writing the articles.
What does this mean for Internet marketers? If you have a website that uses high-volume keywords in a way where it is optimized for low-quality keywords, you are likely to be affected negatively. This is because Google has decided that all websites should be considered as high-quality, regardless of how long they have been around or what kind of content they contain. For instance, a business that has been around for five years will rank much better in its own niche than a website that was created yesterday. This is why some professionals are advising Internet marketers to start looking at their competition more closely and adopt new methods and strategies.
Google also claims to be looking at the quality of links a website has, which can affect businesses rankings. This is why many Google updates have included features aimed at improving link building. However, the updates aimed at lowering the wage rate and increasing the competition level for some key phrases have been considered a disappointment by other search engines, especially Google, which has made an effort to create a more natural and independent experience by focusing on quality content in its search results.
So what can we learn from the Google Algorithm updates? Experts suggest that it is unlikely that Google will entirely remove the feature allowing a site to display the Google logo in its footer. Instead, Google might look to reduce the effect of spam by making it harder for spammers to gain access to a high ranking site by artificially inflating its page rank. By lowering the page rank of websites which are prone to spam behavior, it could force these sites to develop higher quality content which is more informative for users, which in turn will drive up the rankings of these sites and make them eligible for a better search result. In effect, this would be a positive step towards decreasing spam and increasing user experience.