According to Moz, Page Authority, also called PR for short, is an indicator that predicts just how well a particular page is ranked on major search engine results pages (SERPs). This is an important SEO tool for many reasons. In this article, we discuss why we recommend using Page Authority and how it can help you increase your website’s overall rank.
Before understanding what exactly is Page Authority, it is important to know exactly what it isn’t. As the name suggests, Page Authority aims to provide an indication of a site’s quality in terms of search engine rankings. Page Authority isn’t a direct ranking enhancer but instead provides a general indication of a site’s popularity. The more popular a page is, the more likely it is to show up favorably in organic searches, which Google’s own SEO services use to determine a sites ranking.
Page Authority is useful for a number of reasons. For example, if a page is extremely popular, it is most likely that people are linking back to it, which improves its Page Rank. The higher a page’s Page Rank, the more likely it is to show up in the search engines, and therefore receive a high amount of traffic. If a page has a lot of backlinks coming from other high Page Rank websites, its rankings will rise even further. It is ultimately up to the individual user as to how much they want to invest in Search Engine Optimization services and, as such, how dedicated they are to improve their ranking in Google’s search results.
The concept of link juice is something that has been around for some time. Essentially, link juice is the quality of the incoming links to a website. The more high quality links there are to a website, the higher its Page Rank and Page Authority. Obviously, if you can get lots of high quality backlinks to your site, this will boost your PageRank and give your site a substantial boost in search engine rankings. Of course, this means that your site needs to have a lot of internal and external links as well. This can be done through various ways including having an attractive and interesting site to present to users, ensuring that your content is unique, providing great customer service and providing excellent after-sales support and service, and lastly, making sure that you have great content.
The question is, does building Page Authority directly lead to high search engine rankings? The short answer is no, because Page Authority isn’t a direct result of ranking high in the SERPs. Although it can help you get a good position and boost your rankings, it ultimately comes down to the quality of the backlinks that you have. If you manage to get lots of external links pointing to your site, this will boost your PageRank and can increase your search engine positioning, but if you get lots of internal link backs, then this will have little effect on your SERPs, and may actually have a negative effect on your PageRank.
One of the things that you can do to build your Page Authority though is to build a good domain authority. Basically, domain authority refers to the number of websites that have trusted PageRank links pointing to your own website. The better the domain authority, the more likely people will trust your website, and the more they will click on your advertisements and listings on the search engines. This means that the link backs from sites with high PageRank will directly impact on your PageRank and this is one way how Page Authority relates to Search Engine Optimisation (SEO).
A good way to ensure that you maintain high page authority with Google is to make sure that your content is relevant. Relevant, this means that you need to write informative, interesting and useful articles. In addition, submitting your articles to directories will boost your listing positions, and article submission is one way of boosting your site’s PageRank. When you are confident enough that your article has good information in it, you will be able to request a high ranking with Google, which will then increase your SEO ranking.
It is important to remember that there is more to PageRank than just having high PageRank. Google also gives certain penalties to websites that have a poor domain or inbound link profile. The inbound link profile refers to the links on your site that point to another website that is unrelated to yours. For example, if you have a page about building model rockets, then you will want to link to a page about solar panel technology, and so on. As such, it is important to understand the importance of link building in SEO so that you can achieve the highest page authority possible with Google.