Digital marketing encompasses a diverse array of channels and strategies used to reach a targeted audience. Marketers will need to keep up with the latest statistics on social media, search engine optimization, and even pay per click to be successful. The best way to do this is by knowing the best strategies to use over the course of a year for your marketing budget. The latest statistics will help marketers know that mediums to utilize and which to pass on. Here are the top 3 digital marketing trends for the coming year.
Social Media: As the largest and fastest growing channel of online marketing, social media is the focus of most marketers. It is expected to continue to be a staple in marketing plans for years to come as the leading trend in digital marketing trends. The latest marketing statistics report that more than six billion people visit Facebook every month. Whether you are a company or an individual, you cannot ignore this channel as it is here to stay.
Personalization: In addition to providing information to a larger audience, personalization is also a must for marketers. Today more than ever, customers want to be involved in providing input about products and services they purchase. If you can provide information tailored to the customers’ personalities, they are more likely to buy from you. In fact, a recent study showed that more than three-quarters of consumers would recommend a product or service to a friend if that friend expressed a particular interest in it.
Digital Transformation: Just as social media provides an avenue for interaction, so does digital transformation. More businesses are using digital channels to connect with customers on a more personal level. There are many businesses that allow customers to post messages, ask questions, and leave reviews on different businesses. Businesses ranging from local bakeries to multinational corporations are taking advantage of this medium to connect with their customers on a more intimate level. Additionally, many businesses are experiencing great success because of this personal connection.
Optimization: Many business owners underestimate the value of email, blog, and social media campaigns. Although it is important to engage with these tools, it is equally important to ensure your online marketing efforts are optimized. A professional optimization company should be able to optimize your website content, images, and social media for the best results. Furthermore, the optimal optimization will increase your conversion rate.
Influencer Marketing: If you are going to use digital marketing, you need to incorporate influencers into your strategy. These influential individuals can provide valuable content to your customers, while also helping to build brand recognition. While brands may not always pay to be associated with an influencer, it is still worth the investment. Social media trends will constantly change, but by using influencers to stay on top of current trends, you can keep your company on the cutting edge.
Gartner’s definition of an enterprise’s marketing cloud includes personalization, automation, and connectivity. The Gartner Magic Quadrant for Digital Marketing shows that these three concepts are all tied together. When you combine the automation that comes from personalization with the connectivity that allows you to connect with customers and employees, you can greatly improve your ability to reach your goals. Personalization gives you the ability to deliver the perfect marketing message to the right audience at just the right time, which is essential for creating repeat customers and increasing your brand recognition.
Overall, it is clear that businesses need to pay attention to the ways in which they are using social marketing tools to increase their results. A good rule of thumb is to think about what your business currently does well and then look to other businesses for ideas on how you can improve your operation. Finally, take the research shows discussed above into account when you are strategizing your next move. Personalization, automation, and connectivity are the key ingredients to a successful marketing strategy and when you use them correctly, you can start seeing positive results immediately