Tracking Customer Experiences And Trends To Improve Marketing Efforts
If you are looking to grow your business or improve your market share, it’s important to take a good look at the trends that influence your industry today. There is more digital information available today than ever before. This information can be compiled by any number of sources including public information sources as well as more specialized ones like those found on the internet. There are some tried and true general tips for using these resources that have stood the test of time. The following article offers a look at some of these helpful trends for marketing to target audiences with an increased level of digital access.
With the promise of a more connected and ambitious future, the focus on connectivity has expanded into new forms of digital marketing. Today, most businesses are aware that they need to reach out to and engage potential customers. However, the future of business may very well be one that includes more involvement and more real-world interaction. To ensure that this doesn’t happen too early in the game, the following trends for marketing are useful to keep an eye on:
Connectivity trends include increased efforts at social media integration. Consumers have grown increasingly comfortable with using the internet to make purchasing decisions. Many have become so integrated with this trend that they will likely make their purchase decision without even leaving their living rooms. In addition to more traditional internet advertising options like search engine optimization (SEO) and pay per click (PPC), marketers are starting to see success through the incorporation of social media into their overall marketing efforts. For example, Starbucks recently launched a mobile app that allows customers to order their coffee and track their calorie intake. As part of a broader SEO initiative, Starbucks also has plans to integrate its social media activities with its main website, which is expected to launch in the future.
In a recent survey from the Marketing Research Institute, marketers revealed that consumers expect their information to be kept in a trustable and accessible format. Consumers want to feel as though they can trust that they are engaging in valuable exchanges with businesses. To help facilitate this, many businesses are making it possible for consumers to contact them via a telephone number or an email address. While this may seem inconsequential in the grand scheme of things, it can make all the difference in the world between a successful marketing campaign and one that yield minimal results. To help businesses ensure that this upcoming strategic marketing transformation occurs properly, here are some things to look for:
Brand integrity is essential to marketing success. One of the largest factors that lead consumers to a business is their perception of the brand’s ability to deliver superior quality products and/or services. If a company can cultivate a positive reputation and consistently provide quality goods and services, consumers will gladly come back for more. While it is often a lengthy process, maintaining and building a business’s reputation is crucial to long-term growth.
Consumer loyalty is one of the most important things a company can have. When consumers engage with a brand, they are willing to purchase again because of the positive comments and interactions they have had with the brand. This type of marketing success often requires an integrated marketing strategy including traditional platforms like television advertising, print advertisements, social media marketing, and even interactive advertising (like that found on video sites like YouTube). Each platform brings a unique set of benefits, but all play a role in creating long-term engagement.
Marketers must be cognizant of current marketing trends if they are to create a competitive edge. Trends like increased online presence, decreased TV ad spending, and increased mobile usage are just a few examples of how a company can benefit from staying abreast of current marketing trends. These statistics can provide marketers with a significant advantage over competitors because they give businesses a unique set of data to analyze to help determine what types of advertisement campaigns are working and which ones are not. In addition, marketing trends can help determine which media options to consider. For example, television ads that only reach the target audience are less successful than those that are distributed to viewers in a broad spectrum of the population.
Utilizing analytics tools to track customer experiences and trends is crucial for any brand that wishes to remain competitive in today’s market. By combining traditional and new forms of marketing, businesses stand to see improved results for both their advertising and their marketing budgets. Companies that do not invest in analytics tools are leaving themselves vulnerable to the changing interests, needs, and behaviors of their customers. With the proper analysis, these companies can ensure their investment in marketing is not wasted, and their brands can continue to grow and develop.