SEO has changed over the years. Back in the days when I first got into SEO, “SEO” was only used for business websites. SEO for websites was something that only large businesses had to worry about. Nowadays, with the explosion of businesses on the web and the evolution of technology, SEO for websites has become an integral part of any company’s website marketing plan.
One of the biggest SEO trends of the last decade has been the adoption of “web 2.0” technology. The goal of “web 2.0” is to provide customers and prospects with an easier-to-navigate website that includes all of the same features as the original (if that original site had a few years of steady development behind it). Web 2.0 technology, in combination with SEO, can raise a company’s rank considerably, but only if that company adopts a well-thought-out strategy. The most difficult part about SEO, then, is its flexibility.
Google updates its algorithmic algorithm 500 600 times a year. So there s always at least one update of the year to keep you up to date on what Google thinks about your site’s page speed, content, and so forth. But if you understand some of the latest SEO trends and tactics of 21st century SEO, you will be a step ahead of your competitors. These include:
* Googlebot continues to analyze your site’s behavior. Google tends to look at a couple of different things when evaluating your page ranking and visitors. The first involves how often people are clicking through the links on your site and the second involves looking at your actual page results, also known as SERP (search engine result page). Based on these two metrics, Google determines what algorithm updates to make to your website and to the way it ranks in search engines.
* Optimizing content – In addition to analyzing keywords, Google looks at content. This has become particularly important in recent times as more SEO experts and software programs are popping up to tell you what content to write and how to optimize it for the best rankings. Google does this by monitoring your competitors’ websites and determining where they are getting their keywords and links from. The goal of these programs is to get as many “backlinks” pointing to your site as possible, thereby boosting your search engines organic rankings.
* Optimizing for your key demographics – Google introduced the Keywords and Searches Experiences Update, which aims to improve user experience and search engine rankings for users searching for products and services similar to yours. To make the most out of this update, SEO experts must take advantage of each and every opportunity. Google’s Keywords and Searches Experiences Update is not just a numbers game, though. The update is actually a living and breathing document that Google updates on a regular basis. For instance, the vitals will drop if your website doesn’t display enough or unique data to its visitors, for example.
Google is constantly looking for new and innovative ways to measure SEO effectiveness. Google’s Algorithm Designer Jelqs recently stated that his favorite thing to see on the SERPs today is “link building”. Link building can either be organic or paid in nature. SEO experts have been debating which among these two approaches is more effective for the longest time now. The recent vitals article on Search Engine Results highlights link building’s growing importance:
* Creating a good user experience – Google wants to provide a great user experience to those who search for its products and services. To do this, it needs to ensure that your website is easy to navigate and provides good information. Along with that, Google seeks websites with high quality content and one that has a good reputation among its peers. When these things are in place, the best SEO practices will work for you. To optimize for future Google rankings, follow these basic SEO practices: