How can you use reviews to increase online sales? Reviews can do much more for your business than you think! Consumer loyalty can build your bottom line. geo-targeted ads can build brand recognition. Use reviews to build your customer loyalty.
Yes, that’s easier said than done. But just as the old adage goes, nothing worth having comes easy! Top 12 ways to increase ecommerce sales using reviews. Diversify your content.
Offer different pricing strategies. Offer different pricing strategies for existing customers and new customers. Make your ecommerce store mobile-friendly. Test different branding methods on existing customers and new customers.
Build customer loyalty. Build consumer loyalty by offering a great experience. Offer a great experience every time someone visits your site.
One way of increasing online store traffic is to give your customers options. Offer a choice of upselling and cross selling. Cross selling means giving a customer more than one way to buy from your online store. Offer one way links for every purchase, e.g.
Offer a solution for common problems. If you have a common problem like ordering a sweater, offer an upselling or discount voucher redeemable at another store. Also, increase your customer base by creating a page on your website which is dedicated to selling customers and cross selling customers. This will increase your customer loyalty and you will be rewarded with an increased number of orders.
Review and track your customer’s experiences. Analyze the way your customers use your website, whether it is for shopping research or simply to give feedback. Use the information you gather to improve your upselling and cross selling strategies. If you are using reviews to increase online sales, track the customers’ experience of different pricing strategies, offers and colors – you may also want to include their reviews in your strategy.
Social media marketing strategy – Social media allows you to develop and implement ad campaigns, which can be very effective. You can track your ads and use the data to upsell or cross sell products. Ad campaigns can also be used to generate traffic and build up your online store’s organic search engine ranking. If you want to increase online sales, integrate an effective social media marketing strategy into your overall business plan.
Advertise your company and products. One of the easiest ways to increase online sales is to advertise your products. With the ability to browse, buy and read thousands of ads on a multitude of websites, you can easily reach out to hundreds or thousands of potential buyers. Using pay per click advertising, you can attract new buyers to your site while simultaneously increasing the popularity of your brand.
Provide reviews of your products. Customers love reviews and will be more likely to buy if they like the product and service that you are selling. Testimonials from existing customers can also be used as part of your ecommerce marketing strategy. Testimonials from people who have bought your products or services before can help increase customer loyalty.
Introduce payment options. Accepting payments through PayPal or another secure payment option helps you increase online sales. While you can add payment options for previous customers or new customers with a credit card, it is a good idea to offer payment options for everyone. In addition, this option helps you manage your customer list by only requiring your current customers to opt in. This ensures that no one on your list is left out without receiving a payment.
Offer customer satisfaction surveys. Surveys allow you to learn what your customers want. Surveys can reveal what your customers dislike about your business, such as poor customer service, and what they would like to see improved. This information allows you to create a survey strategy that will effectively address these issues. You can also use customer satisfaction surveys to learn how to improve your ecommerce website.
Use customer loyalty programs. Customer loyalty programs are another way to increase online sales. Loyal customers are much easier to sell to than new customers. Loyal customers tend to spend more money on a particular product or service and they will most likely return if they are impressed by your service or products. In addition, loyal customers may be more likely to refer their friends and family to your business. Using a customer loyalty program with a reward system is a great way to build long term customer loyalty.