If you sell products or provide services where consumers type into the search box to seek information, then good SEO should always be a top priority. SEO can boost your web presence and increase your online sales. However, there are some scenarios where SEO might not be necessary: For instance, if your site is not intended to be seen.
For instance, if you own a site dedicated to internal training only for your company. You’ve invested your time into providing helpful information to potential customers who want to learn more about your company’s products and services. That being said, what if the potential customer types into the search box the words “business” or “training” and your site is not on the first page of the search results? Chances are, that person would go to a different web page. Your web presence has been disrupted, and chances are that they would never come back.
In this scenario, no amount of good search engine optimization is going to make up for not being visible to potential customers. If you believe that having good SEO is all that matters when it comes to increasing your web presence, think again. SEO is only one component of your overall online strategy. In fact, when you are weighing your options for increasing your online sales, you must consider the complete cost of SEO as well as the cost of your other marketing channels. This is why many choose to purchase traffic rather than SEO, or buy targeted traffic rather than SEO.
Organic search engine traffic, on the other hand, is the free or inexpensive alternative to paid search engine marketing. Organic search engine traffic comes from your specific niche market. Organic SEO is the result of using organic listings for the relevant keywords on your topic. Organic SEO can provide your site with instant exposure in the SERPs (Search Engine Results Pages), and can give your site the real-time boost it needs to achieve the top search engine ranking positions.
As previously mentioned, there are two primary methods for getting into the first pages of the SERPs: Paid Search Engines and Organic Search Engines. Organic SEO is the cheaper option. However, it does not always produce the immediate results desired. With a paid search engine marketing campaign, you can get a top position for a long time to come. But this can be costly. Paid Search Engine Marketing can bring results immediately, but you will need to invest in your business.
Organic SEO techniques are less expensive, but they do take time to deliver results. Organic SEO takes longer to implement. This is because organic SEO factors have to be incorporated into your web content. This can prove to be tedious and take up considerable time. For those who wish to achieve top search engine ranking positions quickly, paid search engine optimization is the way to go.
Organic SEO techniques make use of on-page elements such as meta tags, keyword density, and titles. Paying for in-house SEO professionals is not practical for most small businesses; and even those who do so may face financial constraints. For these reasons, many webmasters employ SEO services provided by online advertising companies.
Paid Search Engine Marketing campaigns can help you gain instant exposure in the SERPs (Search Engine Results Pages). With an optimized website, you can be sure that your site will appear at the top of the search results when users search for a specific keyword or phrase. Organic SEO results over the long term will give you better search engine rankings.