Digital Marketing is the part of online marketing, which uses web and online technologies including mobile phones, desktop computers and other electronic media and platforms to advertise products and services to end users. End users in this case refers to people online who browse, shop or use services online. Web developers, marketing managers and search engine optimizers are the key players in online marketing. They make websites, blogs and portals appear prominent in search engines like Google, Bing and Yahoo. This enables online business owners to grow their businesses online.
Growth of online businesses has brought a drastic change in marketing practices. Today online marketers need to have a good digital marketing strategy for their businesses to grow fast and capture market share. A well-planned online marketing campaign is capable of driving more traffic and boosting the sales volume of a product or service. The most important factor in driving traffic online is visibility.
Social Media: Social media plays a vital role in digital channels. Social media includes Facebook, Twitter, LinkedIn and Pinterest. These social media websites make it easy for online advertisers to create online advertisements and reach target audiences. Social media allows brands to advertise about their products and services directly to their customers. Brands who do not take advantage of social media can be reduced to the role of “marketer” who has to advertise about his products through other people.
Online Presence: Creating an online presence is a crucial step to drive traffic into your business website. Presence in the digital channels helps you build a positive brand image online which is capable of driving more customers to your website. Presence in social media sites such as Facebook, Twitter and LinkedIn allow you to interact with existing and potential clients. These digital channels make it easy for customers to communicate with businesses and also for prospective customers to know more about your business. Presence in other online locations such as Craigslist, LinkedIn, and Facebook allow customers to find businesses in their location.
User Journey: Digital Marketing experts believe that there are 3 stages in the user journey of a consumer. The first stage is where a person is attracted to a brand because of its visual appearance or its aesthetic quality. The second stage is when the user becomes aware of a brand through its online presence or recommendations from friends. The third stage is where the customer actually buys a product or service using the brand. If a brand reaches the third stage then it has already established itself in the mind of the customer.
B2B and B2C Digital Marketing: Both B2B and B2C digital marketing forms of digital channels that allow businesses to communicate with customers on a more personalized basis. Companies can now directly ask questions to customers to see how they would like to be marketed using specific parameters. Companies can also test and develop brand awareness campaigns through B2C digital marketing. Inbound marketing companies are also leveraging B2C channels to increase return on investments.
Digital Marketing Analytics: Digital Marketing Analytics is the process of analyzing a specific company’s digital marketing campaigns to determine the effectiveness of the campaigns, and to identify ways to improve the campaigns. Digital marketing analytics helps companies determine which of their marketing channels are performing the most effectively, which of their marketing tools are offering the most value, and which of their marketing plans are having the least impact. Digital marketing analytics plan can also include conducting market research, reviewing competitor campaigns, and tracking campaigns in real time. Digital marketing analytics helps companies identify opportunities for improvement.
Search Engine Optimization (SEO) Digital Marketing Strategies: SEO Digital Marketing Strategies is essential for any company that wishes to succeed online. SEO is a form of digital marketing that enables companies to get the top search engine placement for any key phrase or keyword. Companies rely on search engine optimization strategies to build new client lists, and to promote their products or services. The techniques used in SEO are continuously changing; however, many search engine optimization firms use methods that have been successful for years and some that have been tried only a few months ago. These SEO companies are using proven techniques to increase company exposure.