To increase engagement with your readers, you have to devote 80 percent of your attention to creating high quality content and only 20 percent of your attention promoting it. Becoming more strategic with your content marketing takes taking a new look at how you communicate with your readers and making sure that you’re providing not only the correct information but that it’s in the right place, at the perfect time. Content marketers are turning away from traditional forms of advertising like television commercials and radio ads. They’re looking at ways to connect more intimately with their audience and to deliver quality content that will spark their interest and compel them to take action.
A great way to begin working on a more social media strategy for your company is to create content using Facebook and Twitter. You’ll need to use the “add shoutout” feature in each one, but you can do this quickly and easily. After creating a post, you simply have to send a message to your followers asking them to “like” or share your post with their friends. You can also link your social media accounts to your company website, blog posts and press releases. This allows you to share specific information about your products or services with a larger audience.
You can also submit articles and blog posts to the top news sites in your industry. This gives you plenty of content around which to build a relationship and relationships with existing customers and brand new prospects. This kind of viral marketing strategy can quickly build a million-view business in no time at all. The key is making sure that the content you choose is not only informative, but interesting as well.
Another way to implement a content marketing tactic that helps you get more engagement is to use native advertising. Basically this means utilizing ads on your website, on your blog or on your PPC campaigns. Google has introduced ad units that are specific to your industry. For example, if you sell carpets through your company, then you can look at Google’s outdoor ads to find ads that are more relevant to the type of carpets you sell. Google’sbid management tool will help you to bid on keywords associated with your specific industry.
Creating content-based marketing campaigns that focus on your core values is a great way to increase engagement as well. This is especially true when it comes to posting periodic employee appreciation posts on your company’s blog or Facebook page. When someone appreciates an employee, they are much more likely to take the time to comment on the post, as opposed to just simply deleting the post. If you want to take it a step further, you can also create a YouTube video thanking your employees. Creating videos based on your core values will make others more likely to engage with you and view your company’s content based on your core values.
The more you understand who your target audience is and how to reach them through various platforms, the more successful your business will become. However, one thing that many companies overlook when it comes to social media is building a brand that resonates with your target audience. In other words, when someone searches for a certain key phrase, what you’re looking for is a search that brings up your website or blog. If you don’t have a blog or website that has a good reputation with your target audience, then none of the above will help you increase engagement and your traffic numbers will suffer.
The reason that this is so important is because if you don’t have high-quality content in place, no matter how many social media pages you have or how popular your blog post is, no one will ever find it. As a result, your company is not creating any value for its customers. Social media pages such as YouTube and Facebook become places where your customers visit in order to find out more about your company. Therefore, if your company produces poor content, it’s unlikely that people will return to your company.
Therefore, in order to increase engagement with your customers and to increase your overall revenue, it’s highly recommended that your business take the time to understand what content marketing tactics are effective for your particular business. Once you understand what makes your business different from your competitors, then you can build a strategy around that. It is also highly recommended that you take the time to learn what content marketing tactics can be effective for your type of business (i.e. whether you’re a small business or a large corporation).