Tips To Increase Residualty
If you’ve run an app before and failed to gain customer loyalty, you’ll find that you need to increase retention in order to avoid churning through inactive users. Retention rates are an important metric for most mobile marketers and an essential component of customer lifetime value (L Lifetime). The key to keeping people in your app long enough to become loyal consumers is to develop a superior quality user experience, yet there are also ways that you can help you increase retention as well and therefore increase customer loyalty and ultimately increase sales. An example of how this is done is by providing value to your customers in return for their subscription or participation. We will discuss the importance of providing value and then provide some examples of how you can implement this in your application.
One way that many CRM applications fail to provide value to customers is that they are too rigid in terms of reporting and analytics. Apps that focus on analytical reporting will be too strict in their rules for reporting and may actually suppress customer contributions to your business. Apps that focus more on helping customers experience the product or service fully and in depth are a better choice. When we talk about fully, we mean allowing your customers to use the product or service fully themselves. In other words, an app that provides rich analytics so that you can see how your customers are using your product or service but you don’t have to get in their way and constantly monitor what they are doing is a good example of a well-designed customer relationship management (CRM) app.
Another way that most apps fail to increase retention is that they force customers to take actions such as signing up for your mailing list, purchasing a product or service, or downloading a software application. Apps that allow customers to do these things on their own are the best way for you to increase retention because they allow customers to explore and take full advantage of the benefits that your brand offers. The problem with onboarding is that it forces customers to take action because otherwise they might not act at all. For example, if you set up your onboarding process this way:
User onboarding = customer retention rate + conversion rate. This doesn’t mean that you should only increase your retention rate through onboarding. On the contrary, it means that you should increase your retention rate AND increase your conversion rate. If you increase the customer retention rate, you increase the number of return customers and the number of clients who would recommend your brand to others. Likewise, if you increase your conversion rate, you increase your market share and the number of users who will tell others about your great product or service.
One of the ways that companies that offer CRM software solutions to increase retention is to give their employees value perks. Employees want value. They want a variety of perks. They want recognition when they deliver results. The trick is to give employees value before giving them the right to build in-house retention resources.
For example, one great way to increase retention is to give out great discounts to your most loyal customers. Discounts that last for a long time, discounts that go beyond what other competitors are offering, discounts that go above and beyond your competitors’ personal discounts. One example of a great discount is free tech support for five years. Another example of a great discount is an annual training session for three employees. Both of these are discounts that your customer really won’t see anywhere else.
Another great way to increase retention is to give your most valued customers special deals. These special deals may come in the form of a new promotion or a discounted coupon. One example of a new promotion is offering a five dollar rebate off of your current order. Another example of a special deal is offering a fifty percent discount for one year on a major order. Both of these deals can bring in new customers because your most valued customers will be impressed with both the deal and your customer retention strategy.
Finally, the third way that your company must do to increase retention is to provide a positive social media presence. The more visible you are on the internet, the more likely customers will remember you and want to stay a part of your company. One way of doing this is through an app. An app will help remind customers that you exist and provide a way for new customers to find you through the thousands of apps available today.