Giving your employees what they want can be the difference between a successful organization and one that is constantly struggling with employee burnout. There are many different strategies that organizations utilize to foster better employee retention and encourage loyalty among its ranks. But many companies miss an important factor: the most successful companies take time to listen to what their employees have to say, before they decide what is in the best interest of the company. An honest feedback process can help build trust, which in turn can help foster more positive employee engagement. Below are three common mistakes that often see staff leave a professional services firm because they did not get honest feedback on their performance.
You Can’t Have A One-Way street To The Top: One common mistake that top professionals make is that of believing that the way to foster customer retention is to simply give the same old promotions to every member of staff. This will not only lead to employee burnout, but will also fail to provide any long-term benefits to the company. Instead, top management must invest in a customer retention strategy that encourages short-term goals that are aligned with their long-term goals. For example, instead of sending out promotions every few months to reward mediocre employees, try to give bonuses to those who are doing very well and need some additional motivation. If you do this consistently enough, you’ll start seeing an improvement in customer retention.
The Perks Of Perks: The biggest mistake that many people make when trying to increase retention is that they stop offering perks. Employees crave the feeling of being appreciated, and if you do not provide it, you will lose them faster than you can replace them. Remember that a simple act of gratitude is more likely to cement a bond between an employee and the company than an influx of perks. Give employees recognition for their efforts, even if it’s through a simple cash bonus. You’re also setting a good example for your customers by recognizing their efforts, which will in turn benefit your business in the long run.
The Value Of Customer Loyalty: Giving something of value away is a powerful incentive for employees. This applies to discounts on services or even products that your company has to offer. By offering something of value away, you can increase customer retention rates because you’re showing your customers that you value them as part of your team.
The Ux Team Factor: As a professional service provider, you have to maintain constant relationships with your clients. These relationships are what keep your customers coming back. If you want to increase retention rates, you have to make sure that you’re always willing to listen to what customers are saying and that you’re addressing their needs immediately. Make your customers the center of attention! If you aren’t able to put a personal face to your businesses’ customer service, you will lose them quickly.
Use Push Notifications To Increase Customer Retention: It’s a well-known fact that one of the best ways to retain customers is through the use of apps. A mobile app gives your customers something of value that they can easily access. App notifications provide them with a quick and easy way to get information from your company without ever leaving their seat. If you use an app from your enterprise resource planning department, for example, you can use the app to schedule a meeting or remind them of an upcoming event. Apps provide customers with a quick and easy way to get the information they need.
Use Your Loyalty Program To Increase Customer Retention: One of the best ways to increase retention is through a loyal customer lifetime value (LTV) program. A loyalty program is where your business ties up your brand with your customer. An app can help you tie your brand into your customer’s life. For example, you could create an app that provides the basic information for your customer, but which you customize based on the information they’ve provided. This app could connect you with their doctor, make doctor recommendations on their behalf, send them messages of care, and even remember to send a thank you card or letter in a specific time period.
Enlist Your Staff By Designing Incentive Programs: Building loyalty programs are a great way to increase customer retention. One of the most successful incentive programs we’ve seen focuses on the power of giving out special discounts. Implementing this strategy requires you to carefully consider the benefits your employees will get from the program. It’s important to choose staff that are already valued by the company. This way, you’ll get more out of your employee discount deals. The rewards should be worth the investment made by your business.