Tips to Increase Online Sales – 4 Ways to Improve Your Business Conversions
Product customization is fast becoming a game changer for most brands in the modern retail sector. It really does do wonders for the organization as well. Providing customers what they demand is certainly a viable alternative to boost online sales and thus improve customer satisfaction worldwide. With customer loyalty and repeat purchases at such a strong level, what’s not to like? Here are some ways how you can leverage testimonials to increase online sales:
o Targeted or geo-targeted testimonials. Testimonials that specifically focus on a single geography will boost sales conversions in that specific geography. Testimonials from France to the Philippines will give you more conversions if you offer French-products and French-consumers the option of getting a French-made version of your product. These types of testimonials from geo-targeting places will help you gain more trust from your existing customers and drive more traffic to your website through the provided links.
o Testimonials with three clicks. When you have a blog or a website with lots of content and lots of incoming traffic, you really do need to earn some money to keep the lights on. This means that you need to make the most out of your existing traffic. Testimonials from people who visit your blog or buy your products will help you convert these visitors into paying customers. Simply request that they leave their name and email address so you can send them the latest news and promotional offers that you have. If you follow through with this simple initiative, you will increase online sales conversions by quite a significant notch.
o Ad extensions. There is a thing called an ad extension, and it can spell real success for your efforts if used appropriately. There are many different ad extensions available online for use. In case study, we saw that one of the best ways to convert visitors into customers was to use text-based ads on blogs or websites. This means that you get more conversions when you use an ad extension that has a rich and interesting textual content.
o Email marketing messages. When done properly, email marketing can be one of the most effective ways to increase online sales conversions. In fact, this is so effective that some marketers believe it is better than television advertising. So, if you want to ensure that you get more conversions and more money, be sure to focus on sending out email marketing messages in your campaign.
o Color patterns. Color patterns play an important role when it comes to email marketing. Emails need to have visual appeal so that readers will be more likely to read them and click on the links. For instance, if you are selling kids’ toys, you should go for bright colors. But if you are selling office supplies, you can make use of darker color patterns to ensure that your emails have an appealing look.
o Using contrasting colors. Studies have shown that if a person does not immediately find what he is looking for, he will move on to the next item. However, if a certain object is very similar to the first choice, he will most likely proceed to the second option. Thus, it is important that you use appropriate contrast and other tricks to make sure that your website visitors are not immediately turned off when they try to access a certain feature on your site.
o Market your products creatively. Another thing that you can do to ensure that your customers are attracted to your marketing messages is to use creative content. Make sure that your website does not fall short of this requirement. Research shows that customers tend to remember the sites that offer them interesting and creative content more than those which don’t. Therefore, if you want to increase sales, it is advisable that you create content that does not only entertain but also inform your readers. It is also important that you keep your ads simple and clear so that your visitors are able to understand them easily.