SEO stands for Search Engine Optimization. In nutshell, it means the method of enhancing your website’s visibility in search results so as to increase its presence on search engines. The more visibility your web pages have on search engines, the more chances you will garner attention from potential and existing customers.
This is one of the most effective methods to get your website on top. However, doing it the wrong way can cost you dearly. In fact, many experts claim that it takes 10 times more effort to maintain a high ranking position in search engine results than it does to achieve a low ranking one. Therefore, there are certain things that you need to consider while doing search engine optimization so that you do not fall in this pit. Read on:
One of the first and foremost things you need to do before doing search engine optimization is the selection of a keyword phrase that drives the targeted traffic to your website. The best place to find a good keyword phrase is on the keyword suggestion tool that is provided by popular search engines like Google or Yahoo. You can also try to use their paid tools to help you find the right keywords. Once you have found the right keywords, your next job is to optimize your web pages accordingly. For instance, if you want to rank for the term “home loans,” then you need to make sure that your page title mentions the exact keyword phrase that is found in the search engine ranking result.
Keyword relevance is another important factor of search engine optimization that is often overlooked. If the keyword is very competitive, then you must ensure that your page content mentions some relevant details about it. For instance, if your desired keyword is “first time home buyer in Chicago,” you must not just mention the city name, but you should also mention whether the keyword has been used by a buyer or not.
Another aspect of on-page optimization is page speed. According to studies, a slow-loading webpage receives more clicks than a fast-loading one. Thus, if you want to achieve a good ranking factor, then ensure that you include a page speed of more than 3.5 seconds. This ensures that your advertisement appears instantly when the user clicks it. A good page speed of more than 3 seconds ensures that the user experiences a pleasant on-page experience.
Another vital aspect of search engine optimization is backlinking. According to internet marketing experts, having too many backlinks can be equivalent to having too many links that can be manipulated. Thus, a high number of backlinks can also adversely affect the ranking of your advertisement. Thus, you must make sure that you only add backlinks that are pertinent and have a significant impact on the content of your site. Only when these backlinks enhance the quality of your content and the ranking of your advertisement, should you consider changing the keywords in the advertisement.
Keywords also play an important role in search engine optimization for achieving better rankings. According to experts, certain keywords that appear over again in an advertisement are good keywords to use. Also, pay per click campaigns that are based on the keyword are a good idea as they increase the traffic and thereby improve the ranking of the advertisement. However, some search engines do not allow click based campaigns, as they believe that these campaigns are less targeted and therefore are prone to click frauds.
With all the above, you can easily achieve a good ranking in search engine rankings. However, it is important that you use relevant keywords in your keyword phrase. Also, ensure that the keyword phrase is concise and simple. It is recommended that you keep changing your keyword phrases once you are ranking well in the top positions in search engine results. In conclusion, if you want to improve your search engine optimization and achieve top rankings in the search engines, then it is best to focus on content and not on keywords.