A great way to assess what you have in place on your website is to develop a comprehensive SEO audit checklist to assess your page performance. This full SEO audit guide helps you work through all the various key elements of contemporary search engine optimization, from title tags to content density and keyword density. It also covers the ever-popular and time-consuming process of improving a page’s SEO score. You will discover easy-to-use tools for assessing page performance and how to manage and monitor your page’s SEO progress over time.
When conducting an SEO audit, the first step is to review the current metadata and keywords for your entire site. Keyword data is particularly critical, as Google continually updates keyword density and ranking algorithms, which can affect search results and website traffic. A high page rank can take years to build, and in some cases, many years to achieve. To keep up with changing search engine trends, you should examine your metadata once each month for both keyword density and total daily page views. You may find that your meta description and meta keywords are too competitive and need to improve their performance.
Next, examine your site’s navigation and layout. In general, it is best to use plain text links throughout your web pages instead of image links or button links, as these will bypass the main search engines and receive a lower ranking factor. Also, keep in mind that search engines will not send traffic to poorly optimized pages, as they consider them to be informational pages that provide no real value. If possible, include text description tags on all your pages, as well as an overall theme that ties all of your pages together.
The next step of SEO audits involves analyzing your page speed score. Google and other search engines place a heavy weight on page speed when determining page ranking factors. If your page takes a long time to load, this can negatively impact your ranking factor. The best way to fix this issue is to run your page through a profiler, which will display exactly where your page is being held back by various factors.
Another important SEO Audit topic is keyword competitiveness. Google and other search engines do not penalize low volume keywords, but they do rank pages based on the volume of searches performed for those keywords. Google also places a heavy emphasis on backlinks, and if you have too few backlinks from the same keyword, your page ranking will suffer.
An important SEO audit topic that is often overlooked is the content of your site’s XML sitemap. This file tells the search engines what your actual web pages are about, and what keywords you are using to optimize them. To prepare your sitemap, first create a backlink profile for each page on your website. Next, create an XML sitemap for each page, listing all the URLs for each page, as well as the anchor text links that direct the user to the page. Finally, submit your sitemap to all of the search engines and directories.
An SEO audit is also the perfect time to check the internal links within your web pages. Have you incorporated any internal links into your site structure? If not, you need to create and place these links within the site, or get them placed onto external sites that link to your main page. Search engines place a great deal of importance on internal links, so it is important to optimize your web pages with internal links.
The final SEO Audit topic to touch on is digital marketing strategy. This is simply a term coined by SEO experts to describe the methods and techniques that you employ in order to promote your site. In order to perform this audit successfully, you must first determine the primary objective behind the creation of your digital marketing strategy. Are you trying to drive traffic to your site in order to increase your organic rankings? Or are you using pay-per-click advertising (PPC) and other paid promotion methods to drive visitors to your site? Once you have determined the overall purpose of your strategy, then you can focus on the various methods you will employ to reach this goal.