Three SEO Methods That Work, But What Does This Mean For You?
It seems like there is always another big news story about SEO. Just when SEO seems to be on top of the game with new and improved techniques and tools, it’s up to someone else to invent something else to exploit the system even more. This makes SEO an unpredictable field, one that changes its tricks every once in a while. As an SEO analyst, I can tell you that although SEO trends will probably never be static, there are plenty of tools out there to help you better understand what’s happening in the SEO world. So, here are some of the latest trends that I see evolving in SEO over time.
One of the biggest trends we see evolving in SEO is Search Engine Optimization voice search. Search engine optimization voice search is basically using natural language processing methods to allow websites to get featured in Google’s search results for particular keywords. The idea is for users to say exactly what they want (even if it’s something complicated), and Google will then optimize your website so that it shows up for those specific keywords.
Another emerging trend in SEO is knowledge panels. A knowledge panel is a database that contains the content of articles and other resources about a particular topic. For example, if you’re a customer looking for information on Amazon, you’d insert a search for “sales knowledge panel” in the root of your web browser’s address bar. When you include keywords in your query as part of your search, the browser will search through all the articles in the knowledge panel for keyword match queries.
And finally, the last one I’d like to discuss briefly is probably the most ignored yet most important trend in SEO- organic search results. Organic SEO or non-traditional SEO. This includes things like article directories, blogs and forums. Organic SEO strategies are generally thought of as the most long-term way to improve your rankings, but what does this mean for the short term?
Well, if you’re already on the top spot for a given topic, such as SEO for dogs, then you’re obviously far from finished. If you want to keep that title on the page for as long as possible, then you need to consider the ideas discussed here and put them to work. One of the main reasons content remains ranked high even after submitting it to the thousands of directories is because it was well written, containing relevant information, explaining what you’re trying to accomplish with your SEO strategy. This is called e-a-trend, which stands for, ‘explaining your keywords in an e-a-trend format’.
One of the best content marketing tips is to make sure you’re targeting keywords in your articles. It seems obvious, but there are many people who submit articles to directories without really knowing the target audience. As a result, their content is often poorly written, with the person submitting the article struggling to explain the benefits of their strategy. When you submit your content, you need to be sure that the targeted keywords are used. For example, in this SEO article on how to improve relevancy for the US Congress, we use the keyword “relevancy” six times, and mention all the pros of choosing your keywords before we explain the downsides.
An alternative to writing well-written articles is to create an image search results knowledge panel. An image search results, knowledge panel pulls up a webpage that contains a number of related images, typically thumbnails. You can include an image description, title and even hover effects if desired. This strategy does not improve SEO results overnight, but it does provide an immediate boost in the organic results of an SEO article.
Meta tags are important for SEO, and you’ll likely see a lot of advice about topic modeling as well. Topic modeling refers to a short code that is added to each article and then it specifies the keywords in the body of the text. This helps the search engines understand what the article is about and how relevant it is to a user. The bottom line is that it doesn’t increase your site’s SEO ranking overnight, but it’s worth exploring for the long term.