Think Big: SEO For Beginners
SEO is a very competitive arena where literally hundreds, if not thousands, of companies vie for the same search engine optimization business. It’s no longer enough just to produce amazing content. Be bold and think big with effective off-page organic SEO strategies to boost your natural search results with the rest of the world. If you operate a Fortune 1000 business, you’d much rather leave off-page optimization out of your overall marketing mix. That’s because that’s where the money is.
But you know what? You can’t leave it all alone. Off-page SEO still needs to be taken care of in order to maintain the competitive edge over your competitors. That’s why some well-meaning business owners try to do everything in their power to outsource their SEO requirements while completely neglecting the importance of on-page search engine optimization. Sound too convenient?
Yes, it is. Outsourcing everything to some faceless web consultant just seems like too much trouble. When in doubt, though, take a good hard look at how good your on-page seo looks these days. Do you think that you could have gotten that same SEO value without the help of a consultant?
When your off-page optimization stands alone, it just doesn’t cut it. SEO is all about relevancy. No matter how good your content is, if it’s not relevant, you won’t achieve your desired ranking goals. Search engines give content makers a lot of leeway when it comes to creating content that is as interesting as it can be. That’s why content is still considered to be the king of off-page seo.
On-Page SEO experts will tell you, however, that off-page and organic SEO work hand in hand to achieve a brand’s goal. The most successful online brands use both methods to achieve a higher ranking in the organic and the in-site organic search results. The two can work in tandem to make your brand seem more personalized and valuable.
In order for your brand to become more personal and valuable to customers, you have to add value to your customers. This can be done in several different ways. Perhaps you can add an element of humor or personality to your web content by posting content that is lighthearted or even by posting testimonials from real customers. You can also use social media outlets to engage with followers and encourage them to add value to your brand through comments or sharing. Off-page seo efforts must also include link building to increase your brand’s in-site and organic search result positions.
A great way to add value to your brand through off-page strategies and a highly effective off-page seo strategy is to engage with influencers. Influencers are like gold mines because they give your brand credibility when they are recommended by other consumers or businesses. Because these influencers are trusted and respected by most consumers, any recommendations will greatly benefit your business. Engaging with influencers can take some time and patience; however, once you have established a relationship with one or several influencers, it will be worth the effort.
Another way to think big online is to invest in on-page and off-page seo strategies that will build a network of credible fans and followers. Social media engagement, blog postings, and social media networks all can help you reach out to consumers. The key to success is to stay relevant and up-to-date with your industry. If your brand can’t keep up, search engines will pick up on this and demote your website. By staying current with your industry and incorporating strategies that add value to your brand, your SEO strategy will be successful.