There’s been a lot of talk on SEO lately, mostly concerning link building. Some SEOs have latched on to the link bait thinking that’s the way to go, ignoring the fundamentals of SEO. They’ve also ignored trends in SEO because they’re busy chasing after the latest trends. Now, I’m not saying that trends aren’t important. But if you ignore SEO trends, you won’t be fully optimized.
Search engines value organic search traffic more than any other form. If you want your website to get ranked for particular keywords, then you have to optimize for those keywords. It’s also true that SEO is all about making your website more visible so that you get higher rankings in search engine results pages (SERPs). However, that doesn’t mean that it stops there.
In addition to SEO, many SEOs are ignoring social media. Top SEO companies like Google and Yahoo have released reports showing that social media is not an effective strategy for SEO. Google’s recent “iannual report” shows that it spends more time on organic searches than on social media. Moreover, according to a recent article in SEMcast, only 6.5% of searches conducted last year were done using social media sources. So, why is it that SEO experts are ignoring this powerful off-page strategy?
Most SEO experts would argue that it’s because social media marketing trends don’t work. The problem with that line of thinking is that it’s only a first step. Experts should move forward from there. One thing that I see as very important is to focus on creating relevant content. This content should be high quality, low in volume and focused on your target audience. As far as internet marketing strategies are concerned, content marketing trends have shown that SEO experts shouldn’t ignore them anymore.
Moreover, experts should focus on generating targeted traffic to their websites. Unfortunately, most SEO companies haven’t developed and maintain good strategies for this. In SEO terms, targeting your audience is called search engine optimization (SEO). The goal is to get your site to appear near the top of search results pages (SERPs) – hence, increase your chances of making profits. On average, websites appear on the first page of search results for particular keywords at least once. Ideally, you want to appear on the first three pages.
In this article, I’ll discuss local SEO. As a rule of thumb, SEO experts should optimize sites based on the following local SEO tactics: optimizing websites for local search keywords, optimizing websites for geographic location, and optimizing blog posts for local SEO. Blog posts, of course, have become a favorite tool for local SEO marketing, but you have to be extra-specialized in order to succeed in it. In local SEO, your main objective is optimizing your blog posts by making sure they get picked up by local search engines. To make this work, you have to submit your blog posts to online directories and search engines using unique anchor texts so you’ll increase your chances of showing up on the first page of search results.
Finally, SEO experts should take advantage of social media to boost organic search traffic. Social media, such as Facebook, Twitter, and Google+ can send enormous amounts of organic search traffic to your website. This strategy works best for small, local businesses since they can create an account easily and can attract potential customers through these platforms. Aside from boosting organic search traffic, you can also use social media to build brand recognition, spread the word about your products, and give out valuable information to interested parties. For example, you can post blog articles and videos related to your business, review the latest products and services, and share relevant information about your company on your social media profiles.
If you really want to have a competitive edge against your fellow online marketers, then you need to take note of your competitors. You can do this by finding out their keywords, their current ranking positions, and their target market. Keywords are very important since it will determine which SEO techniques your competitors are using to improve their rankings. You can check the website statistics of your competitors and identify their main keywords that you can use to improve on your own rankings. Keep in mind that it is essential to set clear goals for SEO to be successful. If you want to be ranked number one, then you have to exert great effort to bring quality traffic to your site.