Many entrepreneurs are already taking note of the recent statistics that are available regarding digital marketing’s effectiveness. If you ask many people in the business whether they believe there is a need for such stats, the answer will undoubtedly be yes. After all, it’s very easy to assume that because you’re working online, statistics and updates won’t apply to you. However, these statistics and updates do indeed play an important role in making smart decisions when it comes to creating strategies, implementing them, and ultimately, growing your business. Here are a few statistics that can give you a boost in your online marketing.
According to one digital marketing news source, there has been a 20% increase in organic search results in the past year. This is certainly good news for the online marketers who want to get ahead of the competition and who would like to expand their target market. However, it’s important for those in the industry to remember that this doesn’t mean that the competition has also increased – just that there are now more consumers searching online for a product or service that is similar to what you are offering. Thus, it is important to understand the trends so you can be prepared to react to changes in the market.
With that said, another digital marketing news story is that many marketers still don’t see the value in incorporating email marketing automation into their campaigns. In fact, some companies are hesitant to use email marketing because they view it as impersonal, a way to send spam and which costs money. However, the reality is that email marketing is more effective than people think and is actually quite affordable. In fact, many marketers find that the cost per lead is much lower than the ROI of email marketing.
Another big digital marketing industry trends story is that the most searched terms continue to be those related to health, medicine, beauty and wellness. This is according to data provided by comScore, who provides data and analytics for the top search results on Google. So what does this mean for the marketer? It means that the health and beauty industry will continue to see strong demand for products and services related to these topics. If you want to succeed in the marketplace, you need to provide your consumers with information about these topics so that they can make good buying decisions.
Let’s take a closer look at one of the digital marketing trends that is shaping up today – search engine optimization. Search engine optimization has become an essential component of all online marketing strategies because consumers turn to the top search engines when looking for products and services that are related to your company. In fact, over the last few years, search engine marketing has accounted for more than 60 percent of all ad spending worldwide.
When looking at search engine optimization trends, you’ll find that there are some rather interesting trends emerging. One emerging trend, for example, is that marketers are focusing more on link building to promote their websites. Link building refers to the process of creating inbound links from other websites to yours in an effort to increase your search engine rankings. These trends, along with others, will continue to shape up in the next few years as the world of digital marketing grows and develops.
Other digital marketing trends include increased focus on mobile advertising and marketing. In the past, companies have focused more on placing their ads on television, but as the population continues to age and move away from the television, marketers are realizing that it is time to begin developing their campaigns for the masses that are now online. Other trends, such as increased focus on email marketing, have also come into play as consumers have become savvy when it comes to spending money and time on advertisements. As digital marketing trends continue to emerge and change, we can expect to see a continued focus on providing consumers with relevant and timely information that they can use in their everyday lives.
Digital marketing trends are always changing, and evolving into directions that we may not have expected. Some of these changes may be difficult to follow, especially if you have never delved into some of the changes. However, as marketers, we must adapt to ever-changing technology and understand how to measure success so that we can strive to create positive impact for our clients and customers. With these in mind, we can look forward to a number of changes in the upcoming year.