If you are in the market for a straightforward approach to a SEO audit, checkout the following video and then check out what’s SEO audit: Tools necessary for your SEO audit. Before jumping into your SEO audit process, there’s some tools you’ll need to experiment with to help ensure this whole process goes as smoothly as possible. I have compiled a list of the tools I believe are critical for you to perform a complete search engine optimization audit. These tools will assist you in the areas of keyword density, usability, and structural validity. When practicing SEO auditing, it’s crucial to do your homework to ascertain what factors contribute to the success or failure of your SEO campaign.
Keyword density – One of the main areas SEO audits focus on is keyword density. We all know that keyword density is the key to successful SEO, yet we all ignore it. Why? Because it’s easy to write an article or blog post with the right amount of keywords, but when it comes to optimizing your website for the SERPs (search engine results pages), you must learn to balance keyword density to ensure your page has a fair chance of being included in the SERPs (search engine results pages).
Website usability – When a user is in the market for a product or service online, the last thing they want to do is leave your website because they had a bad experience. You see, users don’t want to waste their time on a website that they didn’t feel comfortable leaving. If your website doesn’t flow naturally when used, users will most likely abandon your site. Likewise, if the text on your page is too small or hard to read, users won’t spend the time to browse through it. A properly optimized webpage is user-friendly, easy to navigate, and offers a pleasant experience.
Content Quality – Not just any old content will do. SEO is a highly competitive business and one of the most important things that search engines look at are the quality and relevancy of the content of a page displays. As such, it’s imperative that you spend time researching and crafting original content. A good SEO audit will show you what high-quality content is and what content needs to be rewritten. Rewriting content also helps the search engine to index your page quicker which again boosts your rankings. Bottom line – spend time creating quality content.
Backlinks – You’ve probably heard the term “backlink” tossed around before. A backlink is simply an Internet link that points back to your website. SEO is partially about link building; however, it’s more than that. It’s about using those links to boost your page rankings and make sure the search engine spider finds you when the engine does the crawl.
Webmaster Guidelines – Every website developer is required to submit a site map to the search engine in order to include a sitemap in their engines results. The site map contains the links to all of the pages on the website as well as the page titles and meta description tags. This information is extremely important and needs to be included with your website. You don’t want to be left out when the search engine robot does its search.
Backlink Audit – This is the final part of the SEO audit where you’ll have a professional look at your backlinks. To perform this, a search engine robot is sent to your site to see if there are any broken links, unused domain names or other red flags. It then checks to see if these issues affect your search engine rankings. If your site passes all of the tests, it’s time to submit your site map and sitemap to the search engine. Don’t forget to submit your site’s HTML sitemap as well.
If you are going to get into SEO, you need to learn about the basics of how search engines work. By getting the SEO basics down pat, you’ll save yourself a lot of time and frustration later on. SEO audits don’t have to be a long drawn out process. In fact, they should only take a couple of minutes, which is better than an hour or two! If you use the tips and advice from this article, you will be well on your way to having higher search engine rankings and more traffic.