The SEO Audit Processes – A Step-By-Step Guide To SEO
A complete SEO audit will identify problems areas that may affect your search engine optimization strategy and consequently your online business. An SEO audit is also the method of examining how well your site relates to any SEO-related restrictions and best practices. The aim of the audit is first to identify as many fundamental issues affecting search engine optimization performance as achievable, followed by an investigation into those areas where improvement is most likely to be achieved.
A full SEO audit will identify a number of different areas which need addressing. These areas can broadly be grouped into 3 categories – on-page SEO analysis, off-page optimization and user discovery and optimization. The on-page audit will focus on the quality of the website design and visitor experience. This will involve looking at things like the appearance of the page, the usability of the pages content and the website navigation, and whether these factors are effective at delivering the intended user experience. The audit will also consider the extent to which keywords are used in the site and whether or not these keywords are appropriate for the given market.
Off-page SEO analysis deals with the physical infrastructure of the site – this includes data visualization tools, internal linking structures and SEO friendly coding. While it will take longer to implement than on-page SEO analysis, this section will more thoroughly investigate how well your site is optimised. Typical tools used during this stage include Google Analytics, Google Analytic, Majestic SEO and OpenSIngle. Data visualization tools are especially useful in highlighting problems areas on the site, providing metrics and reports. Some popular tools include Google Insight for SEO (gbs), Google Webmaster Central (ca), WebProto, Statoshi and trends.
User discovery and optimization are an often overlooked SEO task, but it is critical to the success of a site. Most users will not choose your site if they cannot locate the information they need. To improve this process, your SEO analyst should have access to Google Analytics. Google Analytics provides detailed reports about where visitors come to your site, when and why they arrived there and how long they stayed. This can help improve task planning and identify opportunities for improvement.
Keyword research is another crucial component of an SEO audit. It is an essential step that should be performed before the analysis commences to ensure all competitors are being examined. A keyword analysis will reveal competitive changes and suggest how each keyword is now used in content by your competitors. The next step is to compare these competitor’s keywords to your own to identify any variations in keywords and content that could be improving the performance of your website.
As the SEO consultant works through the SEO task planning, the first step may include a preliminary review of search engine rankings. This helps to determine where you stand and identify areas of weakness. This initial analysis also identifies areas that need to be improved. Your SEO analyst will then perform an analysis of these weaknesses to determine which improvements can be made to strengthen your ranking. These initial steps will serve as a foundation for the more complex SEO tasks that will be performed during the SEO audit process.
Once you have conducted your initial analysis and found areas for improvement, your SEO project director will need to take a more detailed task planning stage. This step includes identifying the most urgent SEO issues that must be addressed and the areas that require the most attention to detail. This step is not only critical to your SEO success, but it is also a critical time for your project manager. If you find a critical issue that has not been addressed, the project director will need to decide whether or not to move forward with the issue. The project director will need to consider the time, effort, and resources required to address the issue, as well as identify any positive benefits of moving forward with the issue.
In addition to the above, a thorough SEO audit should also include the use of third-party data sources, such as competitor analysis and keyword research. The analysis of these data sources should include a detailed keyword analysis. The project should establish which keywords are being optimized for each of their marketing channels. A keyword analysis will provide the project with valuable information regarding the successful and unsuccessful methods used by competitors to achieve a high search engine ranking. This information will ultimately prove invaluable when it comes to the task of developing your SEO strategy and implementing it.