Regular SEO audits are necessary for properly monitoring the state of a site’s performance. Large sites can have thousands of staff producing thousands of changes to the site, often code based. It is easy for any amateur contributor to unintentionally create SEO problems by not following best practice within the industry.
The SEO audit process consists of several steps which identify various problems areas in your site. The first stage consists of a thorough search of the internet for relevant keywords. A research tool will be used to look at the most frequently used key phrases. You will then be asked to complete a relevant questionnaire regarding your use of these key terms. This provides valuable data for the audit process.
In the second stage you will receive an analysis report of the problems identified in the first stage. These issues are categorized into different problems areas. These will vary from links that are slow to load in Google to link rot. The SEO internal checks and measures which are done at this stage are designed to make your site as SEO friendly as possible.
The third and final stage consists of two independent checks. One check identifies any external links that are coming from directory links or other sources that are not included in the Google crawl. The second check looks to see if the internal algorithm for ranking page performance has been applied correctly. This can be achieved through a full review of the application process and the application of the rules within the SEO guidelines.
There are three main components to the Google search engine. These are the indexing layer, the spider/spider bots, and the search engine user. The Google crawling team will crawl the index using different criteria to ensure the quality of the site. The Google crawler tool can either crawl the site or return a crawl result. Once the search engine team has crawled all the Google websites, they will return a crawl result which will be used to determine the current state of your website’s SEO status.
All of the above SEO checks can be carried out manually. However, there are a number of problems that can arise when carrying out manual SEO checks. You may find that the results returned from the search engine results pages contain duplicate links. If this is the case then the links will need to be deleted. However, it is also simple to accidentally delete the wrong link.
You could also make a mistake in the choice of web property when carrying out the SEO audit process. For example, if you use pay per click advertising program for driving traffic to your web property then you could end up overpaying. In addition, you could miss out on organic search engine results pages and therefore miss out on organic search engine results. If you do not have access to your own web property then it would be wise to consider an external web property auditing tool.
When performing the SEO audit process, it is easy to simply enter a few web pages into a search engine results page and view the search results. However, if the audits are carried out correctly you will be able to detect web properties that are not used by visitors. This should lead to the pages being deleted from the index. However, even with this knowledge it is easy to make mistakes and mistakenly delete web pages. For this reason it is important to prepare and use a web property auditor for this process.
During the SEO audit process, a structured data check is conducted. The auditor will carry out the above steps, but they will also conduct additional checks as part of the audit process. These include a full scan of the website, search engine submissions, meta tags and site maps. This is known as the crawl cycle and will normally occur during the initial SEO audit process.
The main aim of these on-page checks is to identify any issues identified during the on-page SEO audit process. These include misspellings, poor content, broken links and inconsistencies in the website architecture. In addition to the above issues identified through the on-page checks, any problems found during the off-page checks will need to be investigated. This includes issues detected via Googlebot’s spider crawling, any links that were broken or removed and domain name checking. All of these checks will identify the different issues identified during the on-page and off-page SEO audits. These issues will then need to be resolved to ensure the success of your website.
The last stage of the SEO audit process is known as the full crawl. During this stage, the SEO team may decide to go one step further and carry out the full Google crawl. When conducting a Google crawl, the SEO team may need to obtain permission from Google before proceeding. They will be able to tell you whether or not your web property has reached the last stage or if the issue is still left to be resolved. If there are any remaining issues left to be resolved, they may refer the client to a product support specialist to resolve them.