SEO stands for search engine optimisation. And just in plain terms this means optimising your website for the major search engines like Google and Yahoo. But before delving any further you may be wondering what are the top SEO strategies of the 21st century? Well in short you’ll find that the SEO market has changed a lot over the years.
Back in the day (not too long ago) SEO used to include things like link building and directory listings. However, these days it is all about web analytics to determine where your page load speed, in seconds, on major search engines like Google, Bing, Yahoo!. It is also about determining what your visitors are actually looking at when they come to your website. And if you want to rank well for those keywords, then you need to know what they are looking for!
Another SEO tactic that people use these days is called optimization for number of keywords. If you optimize for a large number of keywords, then it stands to reason that the content of your website may get lost amongst the hundreds of other websites optimized for those same keywords. In fact if your website is optimized for more than ten keywords, you’re basically just throwing money away at competition. You’ll find that you can rank search results for a large number of keywords, but that this will take a long time to achieve. The better the SEO, the more targeted your audience becomes and the easier it is for them to find your website. So do keep this in mind as you try to optimize your pages!
And one of the most common SEO tactics of the 21st century is video content. You’ll often find SEO experts creating short SEO videos, which they then publish to YouTube. In order to get the most from this strategy, you need to optimize your video content so that it gets high marks in search volume. One of the easiest ways to do this is to find keyword terms that are correlated with your target market. Once you identify these terms, then you should focus on optimizing your video for that particular term.
YouTube is already a very popular site and therefore there’s no reason why you shouldn’t submit your SEO efforts there. There are also a few other methods that you can employ to optimize your videos for YouTube and in turn, improve your search engine ranking factors. If you have an MBA then you’re probably aware of the theory of SEO jargon, so it won’t be too difficult for you to understand what these methods are.
Keyword research is undoubtedly the most important SEO tactic of all. Don’t let anyone tell you that keyword research isn’t necessary. You will be able to rank for a lot of keywords with the help of other SEO tactics, but none of them will work as well as doing proper keyword research. When it comes to getting ranked highly in search results, this is the single most important factor to optimize for. A lot of people make the mistake of relying on free tools and methods such as using software programs to analyze their websites, and this is a big mistake.
Free keyword tools and software programs simply don’t provide the kind of information that you need in order to optimize your website. What you need is a comprehensive guide that includes not only a list of the most searched for keywords but which ones are currently ranking well for each one. Another SEO tactic that should never be ignored is building a backlink profile. Creating links from high traffic sources that are relevant to your website will go a long way towards improving your organic traffic. You can also use this strategy to promote your website using articles, video submissions, blog posts and even press releases.
In conclusion, in order to benefit from SEO, you need to optimize your content so that it gets high quality search engine rankings. This requires doing keyword research, creating inbound links, writing high quality content and then using those tools to promote your website. If you follow all these strategies, in the long run you will reap great benefits. You will end up being recognized as an authority on the subject matter, and this will lead to higher page rankings and ultimately to more visitors and more money.