Digital marketing is an umbrella phrase for utilizing a variety of digital tools from email, instant messaging, web sites, websites, social media, blogs and more to promote and advertise businesses, products, services and brands. In recent years, online marketing has become more popular. Part of the reason is the fact that there are a tremendous number of small businesses online. Part of the reason is that people expect to find information about their favorite products, businesses and services. Online visibility is crucial to the success or failure of any business, and one must seek methods that will generate online impressions.
As part of a larger strategy to enhance brand awareness, online marketing requires creating online visibility. The goal is to have a website that will be recognized by search engines, which will result in media coverage or other online responses. In recent years, online media has grown tremendously. There are many venues on the internet that allow businesses to publish articles, blogs, information and data, and this information is often posted on search engines.
Search Engine Optimization (SEO) is a method for increasing a company’s or product’s online visibility through increased rankings in the search engines. There are two types of SEO: organic and inorganic. Organic SEO is based on keywords and links, whereas inorganic SEO is not based on keywords but relies on generating content through writing and distribution of press releases, blog posts, articles, videos and audio presentations. Content marketing can also play an important role in promoting brand awareness.
One of the most effective tools for brand development is content marketing. Content marketing involves the distribution of content to online venues such as news networks, podcasts, and social media. It encourages viewers and consumers to “tweet” or “like” the brand in order to increase brand visibility. The increased visibility leads to increased credibility and increased brand strength. Social media is another great way for digital marketing to gain exposure.
Email marketing, also known as email campaign, is a powerful digital marketing tool. It allows companies to create customized messages for their target audience to engage with in meaningful ways. A successful email campaign can generate sales, increased customer loyalty and an overall increase in brand awareness. Email marketing has been measured within the market and industry and has proven to be a cost-effective and measurable way to enhance brand awareness and customer loyalty. Companies may choose to utilize email marketing, either through their own internal departments or through third party email solutions and software. Email solutions and software allows companies to manage, track and optimize their campaigns.
Another tool in digital marketing that is increasing in prominence is online advertising. Online advertising is similar to traditional advertising, however it is distributed to a larger audience by the use of websites and blogs. These sites are hubs of information where consumers go to find what they want. The idea of digital advertising is to reach this large audience in a more focused way than traditional marketing. Unlike television advertising, online advertising allows for immediate response and immediate action. The ability to reach millions of people in a relatively short period of time makes online marketing one of the best avenues available to increase consumer awareness of a brand.
The internet and social media sites are key elements of online marketing. By combining online presence with traditional marketing efforts, companies can increase consumer awareness while simultaneously expanding their business reach. Digital marketing and advertising online work as well or better than any other medium available, because it reaches a much larger audience with a much more targeted approach.
Social media websites are growing in popularity as a digital marketing tool. These platforms allow people to interact in meaningful ways. People can tell stories and discuss topics of common interest. They can also share videos and pictures, connect with friends and colleagues, or advertise online. Because these websites are not designed for advertising, they are not expected to help businesses sell products. Social media audiences are quite different from the audiences an advertiser would seek in traditional advertising, but they offer a unique opportunity for creating brand awareness and increasing brand visibility.