An SEO audit is designed to let you know exactly where you are in relation to SEO and what needs to be done to improve your page experience. This can be an extremely useful tool to have as it lets you in on areas that you may not otherwise be aware of. A thorough SEO audit involves a lot more than checking Google Page Rank and other basic things related to search engine optimization. It goes deeper than that, but we will start with a simple overview. Once you know where you stand you can move onto a more in depth SEO audit which will highlight and improve upon areas you may not have seen in the past.
A good way to see where you are in terms of search engines is to make a full on technical SEO audit checklist to figure out your site s overall health. Then, you can use the resulting data to formulate some important strategic decisions about how to further optimize your page. For example, does your site suffer from keyword stuffing? If so you need to do a little more work on your keyword research.
Keyword stuffing is a very common problem that many people committing SEO errors fall victim to. In short keyword stuffing means using dozens or even hundreds of keywords in your content. This is obviously an overused tactic that yields virtually no positive results. Ideally, you want to produce content that is unique, informative and compelling. Anything else can get tossed into the ‘safe’ bucket.
So, how do you determine which pages are important? One of the primary functions of Google’s popular search engines is to scan the web and index text and meta information for every page on the Internet. The search engines have been collecting this information for years. It gives them an insight into the quality of your websites content.
In Google’s opinion, a website’s page rank (PR) is influenced by three factors: the existence of relevant keywords, the existence of duplicate content and last but not least the existence of links to external sites. Duplicate content is a problem that can have a knock-on effect. First, it lowers the ranking of your page because Google will see two versions of the same page. Second, it lowers the relevance of your page because it is obvious that the page exists elsewhere. In fact, Google’s index count spiders will also check the existence of links to internal pages against the pages linked to in the search engine results.
So, what can you do to improve the relevancy of your page? The first thing you want to look at is your keyword density. Google wants to see the same number of times that certain keywords appear on your page. However, it also wants to make sure that other relevant keywords show up. The easiest way to achieve this is by using meta tags.
Meta tags are used to provide a description of your web pages. For example, the meta description for this page would be “myfirstbook”. This tells Google what the page is about, the title of the book and who is talking about it. If you use too many keywords, Google might consider your site unprofessional. To make sure you don’t break any rules, you should do an SEO audit of your entire site to make sure you comply with all the rules.
The last point is that the main keyword density on a page is very important. If you use keyword stuffing on your webpages, you will significantly reduce your ranking. Google has now banned this behaviour and even has specific tools to help detect it. So, if you want to get ranked in the top rankings in Google, then you must adhere to the keyword density guidelines. It might take some time to get to the top of the Google page rank ladder, but you will get there.