Trends are always changing, evolving, and evolving into something new in marketing. The future of marketing is going to be more connected, inclusive, and real-to-life. No longer will it be about flooding the airwaves with a million-dollar commercial, but by coming down to earth and connecting with the people who are really buying your product or services. Let’s take a look at some of the trends happening in marketing, and how you can use them to grow your business.
According to stats gathered by Frost & Sullivan, marketers are spending almost twice as much money on digital channels compared to last year. Digital channels include web pages, videos, social media, feeds, podcasting, and apps. The reason being, is marketers are trying to figure out the best ways to build brand recognition, interact with customers, and provide relevant content on the go. This means marketers need fast and relevant content delivered to a wide audience using digital media. What is the fastest and most effective way to deliver this content? This is where omnichannel marketing comes into play!
In terms of trends in marketing, the days of the press release have officially ended. Yes, journalists still write them, but they are not the only thing that gets published. Content from social media, podcasting, blogging, YouTube, etc. can reach millions of people instantly through the power of social media.
As a result of the recent trends in marketing, businesses are starting to get more involved with social media marketing. What is this exactly? It’s a tool that allows businesses to research consumer behavior, interact with customers, and discover what’s trending across the platform. Using a voice search feature, it’s possible for businesses to see what consumers are talking about and engage with them in real time – which is definitely a good thing.
In case you haven’t heard already, the next decade will be the era of massive, state-of-the-art technology. That means an even greater need for an edge over your competitors. The ability to influence the conversation, to shape the direction of it, and to offer relevant solutions to today’s customers is something that only the strongest brands can have, and the one that only a strong business can achieve.
In order to be competitive in marketing in the next decade, it’s critical that you be ahead of your competitors by way of innovation, creativity, speed, and, of course, by using all the right tools. The ability to deliver relevant and timely information to today’s consumers is what truly sets apart brands. Consumers today expect to find everything they need to be able to take care of their lives right at home. They expect to do their shopping online, manage their finances, manage their schedules, and connect with friends and family all in the comfort of their own homes.
It’s in this light that marketing professionals should be focusing on creating an online presence that’s both engaging and innovative. They should be gathering insights from consumer behavior research, studying the habits of target markets, and understanding the psychology of buying decisions. All of this should be done with the goal of helping marketers create meaningful conversations with today’s consumers and helping them find solutions that address real needs. Marketing trends may point out that marketers are not effectively communicating their messages. In the face of this, many marketers may conclude that they simply don’t have the right approach.
However, the next wave of marketing trends will point out that marketers need to get more creative in order to reach more consumers and solve more real problems for more consumers. If they’re going to continue innovating, marketers should be cognizant of two things: first, that the old adage “you get what you pay for” really does ring true; and second, that customer experience and personalization really do matter. If a business is spending too much time addressing how it will “customize” its communications to reach consumers, but not spending enough time on actually solving problems, then it may not truly be meeting its customers’ needs or increasing its brand awareness.