What is Search Engine Optimization? It is simply a marketing technique designed to increase website visibility in the Search Engines. SEO stands for search engine optimization; it is the process of increasing both the volume and quality of site visitors, and exposure to your brand, via non-paid search engine results. SEO involves various processes which are designed to improve a site’s placement in search results, or increase its relevance with customers. These techniques are used to obtain maximum exposure and customer loyalty, by improving a site’s functionality and user experience.
SEO techniques use natural strategies to manipulate search engines, such as using keywords, internal links and reciprocal linking. Using these techniques increases your website’s ranking and visibility in the SERP’s, or Search Engine Result Pages (SERPs), making it more likely that your website will be noticed by potential customers when searching for products and services related to your business. The higher up in the SERPs, the greater the chances of getting traffic and potential sales.
Search engine’s algorithm is the way they decide what the best and most relevant results are shown to a searcher’s search for a given topic or query. The criteria that these engines use are known as ‘criteria’ and changes over time have had a profound effect on the rankings of websites being submitted to the engines. In order to remain at the top of the search results, or SERP’s, websites must adhere to very strict guidelines and rules. One of the biggest factors driving organic search traffic to a website is the number of backlinks a site receives. The more links a website has the more chance it has of being found by a potential customer.
Search engines have been successful in their adherence to the algorithms that they use. However, the sheer volume of internet marketing content out there that is not correctly structured and managed can cause problems for both SEO firms and SEO clients. The use of ethical SEO methods, whereby internet marketing is promoted whilst using ethical methods of keyword selection and SEO optimisation, can improve the odds of ranking high in both SERPs and organic search results.
Search engine optimisation is the most effective way to drive visitors to your website. It is one of the major factors which plays a part in determining the number of clicks a potential customer makes when performing a Google search. Google updates its algorithms on a regular basis, and its competitors also do so. This has had a profound effect on the rankings of websites being submitted to the search engines. The algorithms used by Google are largely determined by the quality of the links a website receives.
There is no doubt that SEO is an essential part of any successful marketing campaign. Having said this, it is important that SEO firms and clients stay ahead of the game and ensure that their SEO strategy is adhered to strictly. One of the ways SEO firms achieve this is by producing quality work which will be picked up by the major search engines such as Google. Without this traffic the amount of traffic that they attract is unlikely to be very much. Quality, fresh content and high quality links form the key ingredients to achieving the best SEO possible and ensuring your website receives the traffic it needs to perform well in Google’s search results.