The Best Ways to Optimize Your Off-Page SEO

It is a well known fact that many people who search for a business online are very much influenced by the keywords and phrases they use for their search. Using relevant keywords will be very helpful for your online marketing efforts because these keywords have been proven to be the most effective in getting good search engine ranking results. Keyword research is the core component of your SEO process. With proper keyword analysis, you can easily get hold of very high quality inbound links to your website which will significantly enhance your SEO results.


One of the easiest and most effective ways to check your backlinks and get an insight on your web presence is by using Google Site Explorer. Google Site Explorer is a tool provided by Google that is specifically designed to view all the websites available on Google. The process of Site Explorer will show a list of your backlinks and other details such as links outbound, internal, alternate and social shares. The best thing about Google Site Explorer is that it displays a summary of your site’s status such as fresh, new, responsive, etc… You can also view a particular site’s link history by clicking on the links and checking out the anchor texts used by your backlinks. You can use this information to check out whether or not certain sites are linking to you back.

Another way to analyze your SEO success through off-page seo strategy is by looking at your social engagement with the influencers on the platform. Social engagement refers to the way a user shares a post or comment with others and helps keep them posted on any relevant developments on their page or across the platform. The most popular social platforms for businesses to connect with influencers include Twitter and Facebook. You can track the number of backlinks you’ve received from these pages and analyze if it is in line with your social engagement goals.

Google Analytics is another good tool for tracking your SEO results. By simply logging into your account, you’ll be able to see your web metrics such as web traffic, bounce rate, average depth of visit and even engagement. The Analytics report can even break down the content on your website to reveal how specific pages are performing. On-page search engine optimization doesn’t just mean optimizing the pages on your website. Off-page SEO strategies are just as important.

On-page optimization is performed by optimizing your content. There are several things to consider when optimizing your content for SEO. Internal and third-party links backlinks are important to increase your search ranking. But how do you get high-quality backlinks?

On-page SEO strategy must include proper meta description and title tags. Meta tags are the keywords that your audience will type in to discover your site. Proper title tags are crucial because it’s what readers will see in order to determine if a certain page needs to be visited or avoided. High-quality off-page seo tactics are necessary as well.

Social Media Marketing (SMM) is still effective off-page SEO tactics. SMM is a form of internet marketing that involves creating highly visible social media profiles that allow you to build an audience of followers. Social media marketing doesn’t stop at social shares. It also includes blog posts, video posts and other types of inbound links that are picked up by other sites looking for unique content. Higher ranking means more likely viewers will click on those links.

Guest posts and high-quality backlinks from influential blogs, articles, videos and Vlogs are other great off-page seo strategies. Guest posts are where you’ll find experts in your industry sharing their expertise and experience. Be sure to pick up authors with great experience and references so you can get quality backlinks to your website. If your site isn’t listed with a search engine, consider getting a guest blog post or even hiring an expert writer to write guest posts for you. High-quality backlinks can improve search rankings tremendously. There are many more off-page optimization tactics, but these are some great methods to increase your search engine rankings.