The Benefits of an SEO Audit
If you are looking for an easy way to perform an SEO audit, try the following video and if you are just beginning to look at what’s SEO audit: Robotto. That will teach you how to do an SEO audit. You can find all the tools and resources you need to audit your page and do an audit of your website at my blog. In fact, you will learn that the most important SEO audit tool in any SEO arsenal is content and keyword density. With that said, let’s talk about some of the things that you can do when you are performing a SEO audit.
One thing to watch for is whether or not your landing pages are optimized for your key phrase keywords. Many landing pages have all of the right layout and navigation, but when it comes down to keyword optimization, many pages are missing key components of a successful page. If your page does not have a title, description, and an on page SEO optimize, it is likely that you are falling victim to off page SEO which is a major reason why search engines punish websites for keyword stuffing. If you do not have keyword focus, there is a good chance that search engines will rank you lower than what your actual page performance could be.
Another area to watch for is keyword density. A SEO audit will tell you what meta tags to use and what keywords to use on your meta tags. This is a critical piece of the SEO puzzle and can determine the ranking factor for your page. The meta tag that you use should be relevant to the page. You should not put keywords that are not descriptive to the page in the meta tags or else you are not going to get the page the search engines want to rank.
It is also crucial that you check your links, sitemaps, and local links. When you audit your website, you should find out where each page on your site is linked. Is the site’s link on the very first page of the home page? What about the home page on your category pages? This will be a great indication of where the keyword phrase links to on-page.
In addition to links, you should also find out how many pages are returned when a user performs a search on a search engine. If you are using the Google AdWords program, you can check how many impressions a keyword phrase group has received. This is important because you can determine how many people have clicked on your ad. If you find that one page or landing page has received more clicks than another, you may want to make adjustments to your marketing efforts.
It is essential that you create internal links throughout the website so that you will receive targeted traffic. For instance, a search engine optimization audit process may tell you that you need to insert more external backlinks on the home page. However, you may also decide that it is more important for you to create internal links from each page on your website in order to improve your ranking on the search engine results pages. This is known as the ‘backlink audit process’ and is absolutely critical to your SEO success.
Another part of an SEO audit involves checking the internal linking structures. For example, is the website’s URL structured correctly? Are there any missing links on the page? Are there duplicate content areas on the page? These audits are extremely important because if a search engine finds that one page of the website has an issue, it will automatically assign a different page on the other pages with the same keywords to resolve the issue.
Meta descriptions are also an important part of the on-page SEO process. If the meta description of a page is not unique content, you will probably not receive much benefit from the listing on the search engine results pages. You can make your meta description’s unique content and appearance by submitting the page’s HTML code and then using a custom meta tag to include a few sentences about what the page is about. This can be beneficial for improving your search appearance and search engine ranking.